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Top brand & marketing reads

L. Ellerton
 
Wally Olins. On B®and.
Wally Olins. On B®and.
"One of the marketing greats, the founder of Wolff Olins sets out his principles of brand"
The 22 Immutable Laws Of Branding
The 22 Immutable Laws Of Branding
"This and its companion are very readable, offering good introductions to some of the classic brand or advertising  'must-dos' and 'do-nots'"
The Economist: Brands and Branding
The Economist: Brands and Branding
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Differentiate or Die
Differentiate or Die
A Master Class in Brand Planning: The Timeless Works of Stephen King
A Master Class in Brand Planning: The Timeless Works of Stephen King
I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.
I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.
How Brands Become Icons: The Principles of Cultural Branding
How Brands Become Icons: The Principles of Cultural Branding
Coolbrands 2008/2009: An Insight into Some of Britain's Coolest Brands
Coolbrands 2008/2009: An Insight into Some of Britain's Coolest Brands
How to Plan Advertising
How to Plan Advertising
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine)
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine)
Ogilvy on Advertising
Ogilvy on Advertising
Get Smashed - The Story of the Men Who Made the Adverts That Changed Our Lives
Get Smashed - The Story of the Men Who Made the Adverts That Changed Our Lives
The Absolut Book: The Absolut Vodka Advertising Story
The Absolut Book: The Absolut Vodka Advertising Story
Twenty Ads That Shook the World
Twenty Ads That Shook the World
Understanding Media (Routledge Classics)
Understanding Media (Routledge Classics)
Harvard Business Review on Brand Management ("Harvard Business Review" Paperback)
Harvard Business Review on Brand Management ("Harvard Business Review" Paperback)
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)
Understanding Brands: By 10 People Who Do
Understanding Brands: By 10 People Who Do