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Brian Stelter

Top of the Morning: Inside the Cutthroat World of Morning TV Hardcover – 23 April 2013

by Brian Stelter (Author)

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HardCover. Pub Date :2013-04-23 Pages: 320 Language: English Publisher: Grand Central Publishing Like Bill Carter chronicling the late night wars in his classic The Late Shift. star New York Times reporter Brian Stelter reveals all the dish and dirt behind the polite smiles and perky demeanors of morning television in his much-anticipated ... TOP OF THE MORNINGWhen America wakes up with personable and charming hosts like Matt Lauer. Robin Roberts. and George Stephanopoulos. its hard to imagine their show bookers having to guard a guests hotel room all night to prevent rival shows from poaching. But that is just part of the intense reality New York Times staff writer Brian Stelter reveals in TOP OF THE MORNING - a gripping look at the most competitive time slot in television. complete with Machiavellian booking wars and manic behavior by the producers. executives. and stars.S...

Language

English
Publisher

Grand Central Publishing
Publication date

23 April 2013
Dimensions

15.88 x 3.18 x 23.5 cm
ISBN-10

1455512877
ISBN-13

978-1455512874
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Product details

Publisher : Grand Central Publishing (23 April 2013)
Language : English
ISBN-10 : 1455512877
ISBN-13 : 978-1455512874
Dimensions : 15.88 x 3.18 x 23.5 cm

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Guy

Five Stars

Reviewed in the United Kingdom on 21 December 2017

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Excellent

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Morning Has Broken

Reviewed in the United Kingdom on 29 April 2013

I follow Brian Stelter on Twitter and find he is an intelligent guy with good info. He is usually first with the news from the world of journalism. He was one of the first to follow the Ann Curry issue at 'Today'. In this book he has given us the inside scoop of what occurred and how NBC really screwed up.

The history of the morning show rivalries, 'Today' and 'Good Morning America'. GMA has been chasing Today for years in the ratings. Every once in awhile GMA would win, but most of the time they lagged behind. This book covers the people from both shows and has interviews from most of those involved. Many of the interviews come from GMA, and the are useful to give the big story. 'Today' had interviews from Matt Lauer and some others, but most of the interviews with the really good information come from the anonymous group. Once, a few of the tidbits leaked out, no one from Today wanted to give out anymore info with their names attached. Most of the flack and responsibility is given to the NBC administrators. Most of us like Ann Curry, few of us felt she was right for the co-host job, and Matt Lauer is now taking a bruising for her leaving and the way she was pushed out. Who really knows, conjecture is given. The ratings now with Savannah Guthrie and Matt Lauer are back on track, blindsided at times by GMA. Stelter discusses the rise of 'Morning Joe' and the personalities that make it run. I am still not sure why Today made such a mess of things, it seems incredibly complicated.

Brian Selter gives a lot of information, but it is difficult to really know what are the facts. Jim Bell, Executive Producer for Today bears a great deal of responsibility according to Stelter. Good read, but most of the inside info has been leaked.

Recommended. prisrob 04-28-13

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Jill Meyer

"Operation Bambi"...

Reviewed in the United Kingdom on 26 April 2013

So, what early morning program do you watch? If you are like most Americans, you probably don't watch - at least consistently - any early morning TV, instead getting your morning info from the web, radio, and phone apps. But it is for the souls of those remaining Americans who do watch morning television that NBC and ABC have waged a 40-plus year war.

New York Times reporter Brian Stelter has written "Top of the Morning: Inside the Cutthroat World of Morning TV", which examines the recent battles of this on-going war. Frankly, given the press this book has received since before its publication and the author's creds, I was expecting a better-written book. With judicious editing, it could very well have been a very long magazine piece. (And in fairness, I have to point out that the only two five-star reviews so far both seem to be "Friends and Family" reviews. You can tell by noting the raving and fawning reviews are the only reviews written by the "reviewers". I hate "F and F" reviews.)

NBC's classic "Today" show has been on-the-air since 1952, in one guise or another. Usually the "Today" anchor line-up would consist of one "serious" middle-age man, one "perky" female (see "Couric, Katie" for definition of "perky"), a weather-guy and a sports-guy. There'd also be a "news reader", for the heavier news than the anchors read. The anchors would spend two hours - that all-important 7a-9a EST segment - entertaining viewers with a mix of news, weather, sports, updates on the latest "missing white girl", cooking hints, and stupid pet tricks. And millions tuned in to see this morning-stew. The content mix was directed at the supposed target-audience - busy Moms and Dads, getting their kids off to school and themselves off to work. In the 1970's, ABC joined the morning show line-up with first "AM America", and then "Good Morning, America" and the same stew and the ratings race between the two networks began. This was a race that NBC and "Today" generally won.

But "winning" the race involved having the "perfect" line-up of anchors and program content. What makes a "perfect" anchor-lineup? Well, high-priced analysts have pondered and debated that question for decades now. What worked in, say, the 1970's with David Hartman on ABC, didn't work 10 years later and Hartman was eased out of his on-air spot. Which "perky" woman worked well with which "serious" man? And was the on-air banter and conversational "toss backs" an indication of how well the anchors got along and were perceived by the audience as pleasant company in the morning? (By the way, my favorite-of-all time morning anchor was Bobbie Battista of CNN who always gave the news with a sneer and an aura of wastedness that hinted at a night spent in a bar. I hate "perky" people, particularly at 7am. Battista's now on anchor on the Onion network.)

In the 1990's, "Today" was firmly set as the early morning leader, with ABC nipping at their heels. "Today" was coasting along with Bryant Gumbel first, then Matt Lauer, as the "serious" man, and Katie Couric, then Meredith Viera as the "perky" one. When Viera left for personal reasons, she was replaced by former news reader, Ann Curry.

And then the fireworks began. Matt Lauer clearly didn't like his new toss-to co-anchor. Curry was an irritating presence on air, what with her furrowed-brow look of "concern" and whispery voice she used when interviewing a guest, who was usually a victim of some horrendous crime. The anchor-banter between the two was often a study of mixed cues and awkward repartee. No, this was NOT a picture of happiness and the viewers and NBC officials quickly caught on to the disaster the teaming of Lauer and Curry had turned out to be. "Operation Bambi" - the "correcting" of this error and the firing of Ann Curry began by NBC officials.

Meanwhile, over at ABC, their five person anchor team, centered around George Stephanopolis and Robin Roberts, had moved ahead in the morning ratings. There was no noticeable hatred among THAT team as there was on rival "Today". The challenger moved steadily up on the champ in 2011 and some weeks, even managed to squeak ahead. This is the story author Stelter tells in his book, "Top of the Morning". (He also writes a bit about MSNBC "Morning Joe" - my favorite - and the sad sacks at CBS morning shows.) I would say that if you've read the excerpts of Stelter's book, then you've probably read the whole thing.

Stelter's book isn't a BAD book by any means, it's just a magazine article with a lot of padding.

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