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The Tipping Point: How Little Things Can Make a Big Difference Paperback – 14 Feb. 2002

by Malcolm Gladwell (Author)
4.5 4.5 out of 5 stars 7,960 ratings
#2 Most Gifted in Market Research
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'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

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  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Abacus
  4. Publication date
    14 Feb. 2002
  5. Dimensions
    19.8 x 2 x 16 cm
  6. ISBN-10
    0349113467
  7. ISBN-13
    978-0349113463
  8. See all details
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Previous page
  1. Six degrees of separation doesn’t mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.
    Highlighted by 386 Kindle readers
  2. The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.
    Highlighted by 382 Kindle readers
  3. These three agents of change I call the Law of the Few, the Stickiness Factor, and the Power of Context.
    Highlighted by 357 Kindle readers
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From the Publisher

Tipping
Revenge of the Tipping Point

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Review

A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him

Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come ― Scotland on Sunday

A wonderfully offbeat study of that little-understood phenomenon, the social epidemic ― Daily Telegraph

Book Description

The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.

Product details

  • Publisher ‏ : ‎ Abacus; New Ed edition (14 Feb. 2002)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0349113467
  • ISBN-13 ‏ : ‎ 978-0349113463
  • Dimensions ‏ : ‎ 19.8 x 2 x 16 cm
  • Customer reviews:
    4.5 4.5 out of 5 stars 7,960 ratings

About the author

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Malcolm Gladwell

Malcolm Gladwell

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Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.

Customer reviews

4.5 out of 5 stars
7,960 global ratings

Customers say

Customers find the book engaging and informative. They appreciate the well-researched premise and interesting ideas. Readers describe the writing style as easy to read, engaging, and simple. However, opinions differ on the pacing - some find it straightforward and accessible, while others feel it's repetitive and lacks originality.

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ReadabilityInsightWriting styleValue for moneyPacing
108 customers mention ‘Readability’102 positive6 negative

Customers find the book engaging and well-researched. They say it's a great read for anyone in marketing or any business that requires ideas to spread. The book is accessible and leaves them feeling encouraged and informed.

"The Tipping Point is a captivating book by Malcolm Gladwell that explores the concept of "tipping points" in society...." Read more

"...This is a must read." Read more

"...However, this is a very accessible and interesting piece that sets the reader thinking and sweeping aside their simplistic ideas of how the world..." Read more

"...Gladwell’s writing style is hugely appealing making this a most enjoyable read and accessible to the masses...." Read more

55 customers mention ‘Insight’52 positive3 negative

Customers find the book informative and engaging. They appreciate the interesting premise and thoughtful ideas presented in an easy-to-read manner. The book includes research data, studies references, and the author's presentation of his ideas in an original way.

"...Though this book is a few years old now it remains solidly pertinent in the digital age." Read more

"...though-out, this book is easy to follow, a must for those in marketing and places of influence, and a must for those of us who are manipulated by..." Read more

"...of "tipping points" that have happened, these analyses are very thought provoking, and you could certainly take many of the lessons and..." Read more

"...This in no guess work. It’s meticulous research and it’s light years from a dry research paper written in isolation...." Read more

24 customers mention ‘Writing style’21 positive3 negative

Customers find the writing style engaging and accessible. They appreciate the clear explanations and language that is not difficult. Readers also mention the book is a smooth read with insightful observations from a brilliant author.

"...Engaging storytelling: Gladwell's writing style is engaging and accessible, making complex ideas easy to understand...." Read more

"...Gladwell’s writing style is hugely appealing making this a most enjoyable read and accessible to the masses...." Read more

"...very readable and that's a boon!" Read more

"Another fantastic book from Gladwell. Love Gladwell's writing style and how he present the facts. Definitely recommend." Read more

14 customers mention ‘Value for money’14 positive0 negative

Customers appreciate the book's value for money. They say it's worth buying if interested in the subject.

"...A good starting point. Definitely worth buying if you're just interested in the subject matter though...." Read more

"...Well worth reading" Read more

"...This book is worth a read if you liked 'Blink' and it has some interesting ideas explored in it...." Read more

"Wonderful book, literally for anyone who is interested in human behaviour; marketing, management, leadership, politics, public policy, etc the list..." Read more

23 customers mention ‘Pacing’14 positive9 negative

Customers find the book's pacing engaging and accessible, making complex ideas easy to understand. They find it a great study in how and why changes can occur for the better. However, some readers feel the book lacks originality and intrigue, finding the stories repetitive and boring.

"...'s writing style is engaging and accessible, making complex ideas easy to understand...." Read more

"...This book is so repetitive in its themes, redundant in asserting its conclusions and simply boring in its overall flow...." Read more

"...However, this is a very accessible and interesting piece that sets the reader thinking and sweeping aside their simplistic ideas of how the world..." Read more

"This is a fabulous study in how and why changes can occur for the better even against worrying trends...." Read more

Top reviews from United Kingdom

Brecon
5.0 out of 5 stars A groundbreaking exploration of social phenomena
Reviewed in the United Kingdom on 3 September 2024
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The Tipping Point is a captivating book by Malcolm Gladwell that explores the concept of "tipping points" in society. These are the moments when seemingly insignificant changes can lead to dramatic and widespread shifts in behavior, trends, and ideas.

Key themes and concepts:

The Law of the Few: The idea that a small number of influential people can have a disproportionate impact on social change.
The Stickiness Factor: The importance of making ideas or products memorable and engaging.
The Power of Context: How the environment and circumstances can influence behavior and outcomes.
Examples explored in the book:

The sudden popularity of Hush Puppies shoes in the 1990s
The decline in crime rates in New York City during the 1990s
The spread of the AIDS epidemic
Why this book is important:

Understanding social change: The Tipping Point provides valuable insights into how social trends and behaviors emerge and spread.
Practical applications: The concepts presented in the book can be applied to various fields, including marketing, business, and social activism.
Engaging storytelling: Gladwell's writing style is engaging and accessible, making complex ideas easy to understand.
If you're interested in learning more about social dynamics, trends, and the power of small changes, The Tipping Point is a must-read.
2 people found this helpful
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Erin Joseph
5.0 out of 5 stars A must read
Reviewed in the United Kingdom on 9 October 2024
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If you are in a job, or position where you need to influence, sell or market. This is a must read.
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Stephen Green
4.0 out of 5 stars Still relevant, interesting and engaging
Reviewed in the United Kingdom on 17 October 2012
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I must confess that I came to this book very naively. I have never read a Gladwell book before but knew him to be oft quoted by other authors. I knew what a tipping point was and how great changes have gained momentum but didn't know what the book would be concentrating on because unusually I hadn't read any reviews of this book. I know people like to be clever and discuss what is wrong about the book and perhaps points and subjects he missed but the bibliography at the end shows a tremendous amount of acedemic research, including some very obscure pieces. I doubt his critics have read much of the background research. However, this is a very accessible and interesting piece that sets the reader thinking and sweeping aside their simplistic ideas of how the world works. I don't want to discuss detail too much because I hope that you will want to read or reread the book yourself. It is an enjoyable and thought provoking read and is also entertaining and fascinating. The Baltimore situation discussed early in the book identifies not one but three causes of a situation that combined together to become an epidemic. Another subject analysed about "the british are coming" analyses why one message got through and one message had little impact. The book brings together types of people such as "mavens" who knit together the process of change in society leading and shaping the path that the rest of us follow. The book is very similar and sometimes overlaps withSuperfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance which has a similar style of bringing complex ideas down to a level that we can digest, remember, discuss and be entertained by. I tend to buy books like I buy music. Whilst there may be something new that everybody is talking about and is in the shops, there is a massive back catologue of classics that stand the test of time.
16 people found this helpful
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MR. EDMUND LLOYD WEST
5.0 out of 5 stars Change And Optimism
Reviewed in the United Kingdom on 13 February 2024
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This is a fabulous study in how and why changes can occur for the better even against worrying trends. Gladwell’s writing style is hugely appealing making this a most enjoyable read and accessible to the masses. Thinkers like Gladwell add to the collective life experience lest we all sleep through it. Though this book is a few years old now it remains solidly pertinent in the digital age.
4 people found this helpful
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Mikolaj Pietrzyk
3.0 out of 5 stars Smooth read, but nothing new
Reviewed in the United Kingdom on 17 June 2011
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Pivotal idea behind the book is that in every society there are people who thanks to their specific and unique character traits or acquired skills are better positioned to exercise influence. Its either quantitative i.e. through wider social sphere (spreading the world of a fight for independence in XVII century Virginia) or qualitative i.e. nurturing cultural life in modern Chicago through knowing the right people. Or it can be a mixture of both. It is that simple and there is little more to it. The book is reasonably well researched and Gladwel elaborates on a couple of different examples ranging from late XVIII century Virginia to New York crime fight in recent decades, but most of them are known examples, and whenever they are not, they are neither surprising nor eye-opening for anybody who has even the slightest notion of the term "opinion-leader". So the question that kept puzzling me while reading the book was this: is the concept rich enough for a book, or should it be just an article?

I also thing it is one-sided book, as Gladwel focuses on examples where the mechanics works, while it could gain some flavor from balancing it with the examples of where this kind of "unaware leadership" can fail as it surely does not work everywhere and everytime. Another interesting path to follow, would be to try to look at the phenomenon from the point of view of today's social media mania. How efficiently politics and business is exploiting the potential? Is manipulation a serious scale problem or just another conspiracy theory? These are maybe the subjects for another book, although Tipping Point could gain from a bit of a wider perspective.
One person found this helpful
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Top reviews from other countries

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Seann Haver
5.0 out of 5 stars A different way to think about things!
Reviewed in Canada on 18 October 2024
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Very interesting logic. What works and what doesn’t. Tipping point makes sense of fads and trends more easily. The idea of connectors, salesmen and mavens really make sense. Love this book!
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Tony Te
5.0 out of 5 stars Muy buen libro
Reviewed in Mexico on 13 March 2024
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Muy buena lectura y ejemplos muy ilustrativos.
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Husain
5.0 out of 5 stars Quick and great read
Reviewed in India on 16 August 2024
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Malcolm knows how to articulate complex psychology topics and case studies. Great information on the rule of 150 and FAE
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Dominic Chase
4.0 out of 5 stars Misinformation in the discription
Reviewed in Poland on 22 January 2024
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The book is 12.7 cms wide for anyone who values such information. The book itself is one of my favorite books.
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Nila
5.0 out of 5 stars Sehr gutes Buch
Reviewed in Germany on 30 December 2023
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Würde es empfehlen
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