The Tipping Point: How Little Things Can Make a Big Difference Paperback – 14 Feb 2002
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A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him (Michael Lewis, author of LIAR'S POKER)
Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come (Scotland on Sunday)
A wonderfully offbeat study of that little-understood phenomenon, the social epidemic (Daily Telegraph)
The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.See all Product description
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The one downside to the book is that it doesn't quite manage to tie everything together into giving advice about how to create a "tipping point" for your own business. It all seems to boil down to "know the right people", and "do the right thing at the right time". It can explain very well why "tipping points" have happened, but it doesn't explain so well how to create a "tipping point" for your own organisation or activities. If this is the kind of advice you are looking for, then the book is not going to achieve your goals completely. However, I must reiterate that it gives superb explanations of "tipping points" that have happened, these analyses are very thought provoking, and you could certainly take many of the lessons and ideas and try to apply them to your own business.
If so, you have undoubtedly wished you could more often get those little ideas and small changes lead to big impact.
What does it take to make an idea or a message stick or go viral? How do you manage change effectively? Malcom takes you with him on a journey through the last 100 years of research in sociology and psychology and skilfully, at his own pace, assuages any doubts you may as to the conclusions he draws. This in no guess work. It’s meticulous research and it’s light years from a dry research paper written in isolation. It’s hard to put the book down because it’s so damn good to read about how simple (or great) people have made -knowingly or unknowingly so- simple ideas have such lasting impact.
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