Tim Drake is in his seventies. He wrote Generation Cherry to share the insights into what brings him joy and fulfilment. It's about how to capitalise on the opportunities of our living longer, healthier lives.
He has founded and run businesses, think tanks and charities. He is fascinated by unlocking potential. He believes that many people feel, like he does, that they have unrealised potential. And importantly, that they are looking for ways to release it.
As a result he still sees himself as a promising youngster, and intends to carry on thinking and behaving like someone much younger. He is putting more into life, and getting more out of it.
Generation Cherry is his fourth book, and he had the most fun writing it. It highlights the opportunities and provides a toolkit for the challenges of a new generation.
Ostensibly it’s about getting a second bite of the cherry of life for people approaching retirement and/or finding themselves redundant, but as it evolved it became wider in its relevance. Because many of the challenges facing the older generation, are also true for the younger generations. How do you retain a sense of control in your life, when the old stabilities of conventional jobs and career development are dissolving around you? How do you live positively with income uncertainty? Tim shares some of the answers in Generation Cherry.
He is married with two grown up daughters, and lives in London.