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Thought Leadership: Prompting Businesses to Think and Learn by [Young, Laurie]

Thought Leadership: Prompting Businesses to Think and Learn 1st Edition, Kindle Edition

3.8 out of 5 stars 4 customer reviews

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Product description

Review

"This refreshing, original treatise takes on a rarely served but important topic. getAbstract recommends Young's insights to business leaders, students, investors and all who want to understand the power of thought leadership, including how to create, disseminate it and benefit from it." (getAbstract, Inc.)

"Practical gems for those in business, particularly around the strategic implementation." (Heath Henwood, Heathhenwood.weebly.com)

Book Description

Evaluates thought leadership in all its forms and sets out to examine and clarify thought leadership in relation to other concepts

Includes unique case studies from internationally renowned organizations such as Boston consulting group, Accenture, Mckinsey, IBM PricewaterhouseCoopers and Deloitte

Draws on the author's 30 years of experience as an internationally acclaimed author and consultant

Shows you how to gain support for your initiatives within your organization and make thought leadership work for you

Product details

  • Format: Kindle Edition
  • File Size: 2059 KB
  • Print Length: 344 pages
  • Publisher: Kogan Page; 1 edition (3 Oct. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00AZKWU26
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #1,280,908 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.0 out of 5 stars 1 reviews
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4.0 out of 5 starsA comprehensive overview of an important marketing technique
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