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From Those Wonderful Folks Who Gave You Pearl Harbor: Front Line Dispatches from the Advertising War Hardcover – 1970

4.2 out of 5 stars 5 customer reviews

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Product details

  • Hardcover: 253 pages
  • Publisher: Simon & Schuster; 1st Edition edition (1970)
  • Language: English
  • ISBN-10: 0671205714
  • ISBN-13: 978-0671205713
  • Product Dimensions: 20.8 x 14.5 x 2.5 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 816,224 in Books (See Top 100 in Books)

Customer Reviews

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Format: Hardcover
I have to admit to reading just a couple of chapters of this book, and I only got that far by thinking it had to get better. It didn't. I suppose at the time it was written, when the sexual revolution was just breaking, it must have seemed like a bombshell compared to, say, Lady Chatterley's Lover. But today it just seems smutty, puerile and self-indulgent, totally devoid of the wit and wisdom you might expect of such a memoir.

It stands in complete contrast to other adman's memoirs of time, like David Ogilvy's Confessions of an Advertising Man, which if a little vainglorious is also intelligent, insightful and instructive. If you want something a little more light hearted I recommend Dave Trott's Creative Mischief (see my review). He's a modern adman of course, but he knows how to write entertainingly.

As for 'Those Wonderful Folks..'
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Format: Hardcover Verified Purchase
If you have ever worked in advertising you ought to know all about this book; if you haven't read it yet, shame on you.

Do you watch 'Mad Men'on TV? You'll love this book.

This is a terrific read about a time in the industry when there were some truly remarkable, creative people who were breaking down barriers and taking advertising to whole new levels.
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Format: Hardcover
A real classic. Even if you've never worked in advertising, you'll find this funny -- and the human observation behind the entertainment is razor-sharp. Anyone in the business will recognise the types: the weirdo creatives; the uptight "suits", the bemused clients, the complete loonies, the Agency "killers", and so forth.

It has been said that some of the stories are possibly events that happened to other people as well as those within the author's own experience; but whether that's true or not, it's a thumpingly good read and really does bear out the author's contention (and mine) that "advertising is the most fun you can have with your clothes on".
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Format: Hardcover
Best book I have ever read on the early cool days in advertising. The stories are teh best I have ever heard. I'd love to sit down and talk with Jerry.
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Format: Hardcover Verified Purchase
A period in advertising history
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