- Paperback: 54 pages
- Publisher: Neville Medhora; 1 edition (22 Aug. 2013)
- Language: English
- ISBN-10: 0989895300
- ISBN-13: 978-0989895309
- Product Dimensions: 15.2 x 0.3 x 22.9 cm
- Average Customer Review: 28 customer reviews
- Amazon Bestsellers Rank: 80,431 in Books (See Top 100 in Books)
This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks) Paperback – 22 Aug 2013
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About the Author
My name is Neville Medhora and I started studying the art of copywriting to help out my own businesses. I noticed when I sent out emails or wrote content for a page according to proper copywriting principles, THINGS MAGICALLY SOLD BETTER! But it wasn’t “magic” at all. It was simply applying the science and psychology of selling. To this day, I obsessively read everything, listen to everything, and watch everything I can about copywriting , and I’ve noticed patterns. The successful copywriters and advertisers through history have followed pretty much the same rules since the late 1800’s….and those are what I’m sharing with you today. I don’t care what you paid for this book, it was worth it because…. …..it will change your writing forever!
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Top customer reviews
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This book is short - only about 30 pages. But inside you will find some incredibly simple and useful advice to help you write sales copy in a compelling way. I used Medhora's techniques straight away which led instantly to me getting some new clients. I've also used his principles in writing my blog and even emails at work.
His Kopywriting Kourse costs hundreds of dollars, but this book cost me £2.39 and has already paid itself back and then some.
Despite being pretty short, the book does have some nice little pieces of advice to learn from. I can definitely say I've learnt something from it.
For me personally, my gripe would be that I'm not that convinced some of the examples were that well written. I'm certainly not an expert, but from the experience of working for agencies in the creative industry, I know the way some of these examples were structured would never be accepted. I'm not saying that's the case for other industries, but certainly not advertising. There have been rules and tips I've been taught or told by fantastic copywriters over the years, yet some of the advice in this book breaks those.
I think for the cost this is a good introduction to copywriting, but if you are looking for something to help you career-wise (especially in the creative industry), I'd probably avoid it and spend a little more elsewhere.
Relatively short but packed with brilliant tips, tricks and ideas that EVERY copywriter should read.
Need i say more?!
Buy this book, you won't regret it.
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