This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success Paperback – 27 Oct 2009
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From the Author
I wrote this book because it's the one I wanted to read. Let me explain a bit. I've been a journalist using some sort of social network - Compuserve in the 1990s (remember that?) and others before and since - all my working life. I started reading blogs early on, but everyone around me seemed to be saying social networks were invented with Facebook and Twitter.
Of course they've become bigger and more widespread. But the essence of them - somewhere you can participate and add something as well as find customers - remains constant. I wanted to write the book that said so.
I also noticed a lot of people were talking about social media and social networks only as something, well, 'social'. The business customer, who had a feeling he or she could be doing something for customers with this newfangled stuff, didn't have a guide. I'd picked up loads of business using social networks and I wanted to help other people do the same where it's possible.
So this isn't a book that tells you how to get in touch with all your friends. It isn't an in-depth technical guide. It's intended as an introduction to social media and social networking for business managers and owners anywhere. It tells you who's likely to be on which network and it tells you how to get involved and get social media into your marketing mix.
I hope it's a help.
From the Back Cover
This is Social Media shows you how.
You might already be social networking on Facebook, or even microblogging on Twitter. One thing′s for sure though; you′re too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You′re looking for profitability, not gimmicks.
Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick?
This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers: Facebook, Picasa, Mobile Linkedln, YouTube Blogs, Twitter, Ecademy, Blellow, Podcasts, and the rest.
Each site is assessed not as an end in itself but as means of delivering a business result.
With simple, practical steps, real life examples and quick definitions to explain the jargon, you′ll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.See all Product Description
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Top Customer Reviews
The book isn't an exhaustive guide to each site or network covered - and hooray for that frankly. The last thing I wanted to read was an 800 page treatise on Facebook and Twitter - for one thing, the landscape changes too rapidly to warrant this, and since the book is intended primarily for business use, any more detail would have made it an onerous chore to plough through. I learnt all I need to know about Twitter, the different blog templates, ecademy and others and feel far less daunted at some of the possibilities. Clapperton is careful to avoid evangelising about new media avenues and throughout the book points out that the business needs will dictate whether any of the social media can help.
A very good summary then. It gave me all I needed to understand which social media would be relevant to my business, how to go about incorporating them into my business and that's exactly what I was looking for.
There is a need for a guide to social networks for businesses and this is a good effort but it's flawed not by the author's approach but by the vastness of the topic. Trying to teach people about social networking in one book is about as easy as teaching someone six languages at the same time, without actually using any of the languages.
In other words, the best way to learn about this stuff is by doing it, ideally with a guide.
I'd have gone for more case studies and less chatter - indeed I think the audience this is aimed at would probably appreciate a slightly more formal approach with more evidence. Reading this is like listening to someone down the pub who's had a few more beers than you. Enthusiastic but a bit overpowering.
The book suffers from the pace of technology. The new service Blellow gets a mention (sorry, not heard of it) and MySpace is proposed as somewhere a business should be active. Well a straw poll of 160 18-20 year olds I conducted last week resulted in a grand total of zero hands going up when the question "who here is on MySpace" was asked. They may have accounts, but they're dormant. Why it's featured here I'm not so sure - even its owners don't know what its future is. The iPhone is dismissed as not being suitable for business (so heaven knows what I've been doing with mine for the past two years!) - ah technology, why won't you stay still? It's the death of many a book.
There's another problem with the book.Read more ›
Guy takes quite a back to basics approach, carefully explaining the background behind social media and then gradually introducing each area. If you're a social media whizz then this book probably isn't for you, but if you're either completely alien to, or still to use the full social media mix, then it could definitely offer value for your business.
One aspect that really impressed me is that Guy doesn't try to convince his readers that all types of social media are relevant to every business. On the contrary, he encourages you to think about your own aims and objectives before starting with any of them - so you're far less likely to waste your time. There's also a good understanding of the cost of social media to your business, in terms of time, which again makes the book extremely practical.
Overall, thoroughly enjoyed it and hope to start seeing some results soon!
I have been on Linkedin and facebook for many years now and believe that business links and opportunities are welcome on some (ie LinkedIn) and not others (ie Facebook) so I disagree with the author on some of the generalisations made. However I very much welcome the book as a means to debate the subject.
A thought provoking book that should be read by all that are interested in sales and marketing.
It is alas not especially in depth - the topic could have been explored in greater depth than it was, but as a low level introduction to what you should be doing with social media, you can't go wrong.
Most Recent Customer Reviews
It's an ok book, gives you some good pointers, maybe out of date a little bit now.Published 6 months ago by Catalan Waves
One to avoid, unless you were born before WW1.
Apart from being outdated (fair enough as social media are constantly changing), this book is extremely vague and... Read more
I bought this book several years ago and enjoyed reading it. It was a great introduction to social media at the time. Read morePublished on 8 Oct. 2012 by The Tree House
Here's a book which tells it like it is. Using social media in marketing isn't for everyone, and Guy tell us this with some good examples. Read morePublished on 17 Aug. 2012 by Amazon Customer
I bought this book about 2 months ago and was meaning to review this book to warn people not to bother to buy.
Social media, seo etc can be confusing subject. Read more
Social media marketing helps businesses become closer to customers without expensive agency bills. This is Social Media explores the benefits of social media marketing, like... Read morePublished on 7 Dec. 2011 by Paula Wynne
Not one I recommend, a fair amount of negativity and not a thorough enough understanding of the subject matter or of consumer psychology. Read morePublished on 29 July 2011 by Gem L Thompson
I am marketing manager with over a decade of experience, but haven't been educated in social media, and wanted a quick guide, which would give me enough background to talk to... Read morePublished on 7 April 2011 by Phil
It's nicely written and contains a few helpful pointers, but if you know how to make a plan, and understand that Facebook, Twitter, Bebo etc are just new ways to do what you... Read morePublished on 16 Feb. 2011 by Robert Macdonald
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