- Hardcover: 382 pages
- Publisher: Bis Publishers; 01 edition (3 Feb. 2014)
- Language: English
- ISBN-10: 9063692560
- ISBN-13: 978-9063692568
- Product Dimensions: 23.1 x 18.3 x 3.3 cm
- Average Customer Review: 3.7 out of 5 stars See all reviews (15 customer reviews)
- Amazon Bestsellers Rank: 508,584 in Books (See Top 100 in Books)
This is Service Design Thinking.: Basics - Tools - Cases Hardcover – 3 Feb 2014
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From the Inside Flap
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.
A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.
It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context.
In collaboration with: (in alphabetical order) Kate Andrews (UK), Beatriz Belmonte (E), Ralf Beuker (GER), Fergus Bisset (UK), Kate Blackmon (UK), Johan Blomkvist (SE), Simon Clatworthy (NO), Lauren Currie (UK), Sarah Drummond (UK), Jamin Hegeman (USA), Stefan Holmlid (SE), Luke Kelly (NL), Lucy Kimbell (UK), Satu Miettinen (FI), Asier Pérez (E), Bas Raijmakers (NL), Jakob Schneider (GER), Fabian Segelström (SE), Marc Stickdorn (A), Renato Troncon (IT), Geke van Dijk (NL), Arne van Oosterom (NL), Erik Widmark (S)
About the Author
Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co–founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.
Jakob Schneider (Germany) is a graphic designer based in Germany.--This text refers to the Paperback edition.
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Top Customer Reviews
I really want this book to be written in a clear-cut language, because I want to learn more about service design - but this book is a pain to read it you want to part with some valuable information for your own work.
If you are expecting to get at least the frameworks, forget about them. Even the framework diagrams are not there in the book. Also the online resource site that is mentioned in the book does not exist. The website has a very pretty looking diagram for people to download for free but nothing more.
I was very excited when I bought the book and was hugely disappointed that this book is a tool for the company to show others that they have published a book and to sell its workshop.
It is practical, hands-on and keep getting back to find new ideas and inspiration.
I highly recommend it to everyone.
It is a good resource for linking design with the business world.
Most Recent Customer Reviews
I absolutely love this book! I'm design student/researcher and I recommend this to anyone whose interested in what service design is and how it can be used in the real world. Read morePublished 21 months ago by Haider Ali Akmal