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This is Marketing: You Can’t Be Seen Until You Learn To See Paperback – 15 Nov 2018
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Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way (The Financial Times Book of the Month The Financial Times)
From the Inside Flap
Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package.
At the heart of his approach is a big idea: Great marketiers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor.
Learn how to identify the smallest viable audience, build trust and permission with your market, adopt the narratives your fans already use, find the guts to create and release tension and, most of all, give people the tools and stories they can use to achieve their goals.
It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen first by learning how to see.See all Product description
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His message of treating people like real human beings rather than numbers on a list, and of earning trust over the long-term resonates through the book. It also has aspects that made me think anew - for example, how status and affiliation impact behaviour, and how to cultivate permission in a saturated media environment where trust is at an all-time low.
There is no basis of anything that was interesting or informative in this book and I wouldn’t waste money buying it. Total rubbish, waste of time...
Seth brings up the things we all think we know and question them. And he raises the points we should consider when creating, selling and engaging.
I don’t want to spoil the joy of reading this book with too much information. What I can say for sure is that I highlighted most of it. So much good stuff!
The style of writing is very engaging. It makes you stop and think about your business and marketing.
I liked the way in which the concepts were presented leaving you to figure out how best to use them.
This is for you if you are open minded about marketing, are willing to take action and look at the topic through a different lens.
It's not for you if you want a formula,checklist or set of steps to follow rote