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This Is How Yoodoo It: Great Advice from Some of the UK's Top Thinkers on Entrepreneurship Paperback – 18 Nov 2010

4.4 out of 5 stars 5 customer reviews

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Product details

  • Paperback: 224 pages
  • Publisher: Ecademy Press (18 Nov. 2010)
  • Language: English
  • ISBN-10: 1905823983
  • ISBN-13: 978-1905823987
  • Product Dimensions: 14 x 1.3 x 21.6 cm
  • Average Customer Review: 4.4 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: 889,540 in Books (See Top 100 in Books)
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Product description


Mike Southon is one of the UK’s leading authorities on entrepreneurship and his Financial Times column is a must-read for anyone looking to start or grow a business. This book features valuable thought leadership and best business practice - highly recommended! Author: Thomas Power, Chairman of Ecademy

Mike Southon is more than Quite Interesting. He spreads insight and cheerfulness in equal measure, like an ambidextrous chef, icing two cakes at once. Author: John Lloyd, producer of Blackadder, Spitting Image, Not The Nine O’clock News and QI.

About the Author

Mike Southon was educated at Papplewick School, Ascot, and Wellington College in Crowthorne. He only lasted one year at Imperial College, preferring to drink beer and chase women rather than go to lectures. He then had a variety of jobs, including helping British Leyland assemble trucks and buses and making sugar into detergent, before just about completing a degree in Chemical Engineering and Management Economics at the University of Bradford. It was there, in 1984, that he met Mike Banahan and Andy Rutter, who, along with Peter and David Griffi ths were founders of The Instruction Set. He joined them as Director of Sales and Marketing, and the fi ve of them built the company to one that employed 150 people and was sold to Hoskyns Group in 1989. Mike then set off in a different direction, pursuing a full-time, and very successful, performing career in colleges and theatres as 70s disco legend Mike Fab-Gere. Then he went back into the business world, working on 17 start-ups, some of which later went public, others of which went broke. The latter were as informative as the former,A" he comments. All these experiences went into creating The Beermat Entrepreneur, which was published in 2002, and later The Boardroom Entrepreneur and Sales on a Beermat, all co-authored with Chris West. Mike is now one of the world's top business speakers and conference moderators, a Fellow of the Professional Speakers Association. He appears all over the world, from events in schools to major international conferences. When not speaking live, he provides free mentoring to entrepreneurs. He also writes a column, My Business, in the Financial Times every weekend. Mike can be contacted at mike@beermat.biz www.mikesouthon.com www.ft.com/mikesouthon

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