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This Book Means Business: Clever ways to plan and write a book that works harder for your business Paperback – 23 Mar 2018
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‘Writing a book is a big deal, but it’s not rocket science. In her podcast and in this book Alison has demystified the process by revealing exactly how dozens of successful authors have gone about it. This book is full of ideas that work: open it at any page and you’ll find something you can use.' – Patrick Vlaskovits, New York Times bestselling author of Hustle and The Lean Entrepreneur
‘Alison Jones brings her in-depth knowledge of business strategy to the topic of writing a business book, delving deep into the psychology of writing as well as providing tips and tactics on the practical side. A fantastic guide for those who want to take their business – and writing – to the next level.’ – Joanna Penn, bestselling author, podcaster, and award-winning creative entrepreneur, www.TheCreativePenn.com
‘Bad news: there are a lot of books on self-publishing. Great news: Alison's book is brilliant because it's not just about publishing your book - it's about growing yourself, your platform, your network, and your business around your book. Buy This Book Means Business right now and follow Alison's wise and detailed advice at every step. The book - and the business - you build will thank you for it!’ – David Newman, author of Do It! Marketing
‘Every now and then a new book gets released, and you find yourself facepalming while saying aloud, “Now, why couldn’t the author have written this 5 years ago?!” This is exactly the reaction I had to Alison’s This Book Means Business. It’s so jam-packed full of such vital information, any number of tips would have influenced my writing and publishing journey. Not only that, but Alison has built upon this with some incredible business insights from business giants across the globe. I can’t change the past, but this book will change my future writing career, that’s for sure.’ – Robin Waite, author of Online Business Startup and Take Your Shot
‘This book is the total package! It's really not easy to find a book that covers both the "why" and the "how" of writing a business book – usually it's one or the other, and very often only the "how" in fact. Alison Jones's book covers both. The guidance she gives each step of the way is so detailed, it's amazing the amount of things you would overlook if you didn't have this book handy to support you on your writing journey. Indispensable!’ – Melissa Romo, Director of Global Content at Sage, author and publisher
'A business book needs to be valuable to the reader AND to the creator. In This Books Means Business, Alison Jones shows aspiring writers and entrepreneurs how to harness their knowledge to grow their business while also making something that readers will care about. A practical, valuable read.' – Nicholas Lovell, Gamesbrief.com, author of The Curve
'This Book Means Business is the ideal read for anyone that has ever dreamt of writing a business book but didn't know where to start. By leveraging her extensive experience in the book publishing business with the insights and expertise provided by the guests of her weekly "Extraordinary Business Book Club" podcast, Alison has created a book that is not only highly inspirational, but the perfect blueprint for those looking for guidance along their journey.' - Barbara Gray, BradyCap
About the Author
Alison Jones is founder of Practical Inspiration Publishing, helping businesses with something to say create superb books that are deeply integrated with their wider platform, and host of The Extraordinary Business Book Club. A veteran of the publishing industry, she worked for 25 years with leading companies such as Chambers, Oxford University Press and Macmillan (she was Director of Innovation Strategy at Palgrave Macmillan until she left to set up a pioneering new partnership publishing model in 2014). She also provides executive coaching, consultancy and training services to publishers and regularly speaks and blogs on the publishing industry, is a board member of the board of the IPG and Head Judge of the Business Book Awards. Her weekly podcast, the Extraordinary Business Book Club, is essential listening for writers and readers of extraordinary business books.
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Alison Jones combines her decades of experience in bringing business books to life with compelling stories from writers and publishers. It's full of practical, usable advice as well as well-framed questions. She has a beautifully judged light yet knowledgeable style.
I'd highly recommend it for anyone who wants to frame and present their own specialist professional knowledge in book form. It won't tell you exactly how to structure it, or the details of how to build your email list, but it will give you an excellent understanding of what you need to consider and how to go about finding the answers that work for you. It's a good starting point, but it's also packed with of wise advice for anyone already down the road of writing or publishing.
What I think I like the most is how half the book is devoted to planning and preparation. While you might be a little daunted at how much thinking has to go into a book, I can testify that it's an investment worth making and there are many baby steps to be taken. Every suggestion is well explained and simple to implement. This is a masterpiece that will help many an author. My only complaint is that it wasn't written ten years ago when I started!
I bought it as I have been following Alison Jones's work for a while. It didn't disappoint - it was jam packed with really good ideas, tools, tips and inspiring stories of real people grappling with and succeeding at the book writing process. All this I expected. But I found that I just couldn't put it down! The short, bite-sized nuggets (it seems too much to call them chapters) were so interesting and easy to read that I found myself reading and reading, enjoying myself all the way to the end, when I should have been going to lunch. I ended up eating my sandwich at nearly 2pm, hungry because of the late lunch, but really full of ideas and inspiration!
I could have done with this book in 2011 when I wrote my first book. It's going to come in handy for book no 4. Thank you Alison. It's marvellous. If you're a potential reader, then do yourself a favour and grab a copy.
What the book does particularly well is to lay down the writing process (including idea generation, how it will support your business, how to connect with readers after its publication) in small chunks.
If this is the first time you’re writing a book, TBMB will give you a very clear idea of all the steps involved – you can then identify what specific steps you will need further help or guidance with. And there are still plenty of ideas and inspiration here for the more experienced writer – as well as a reminder of those things we thought of long ago but never got round to…
Having listened to The Excellent Business Book podcast and taken part in one of Alison’s book proposal challenges, I can really hear the author’s voice coming through. It’s an honest book, it’s a clear book. And as Alison has drawn her inspiration from her podcast guests (as well as from her extensive career in publishing!) and knowledge of the business book landscape, you will find plenty of further reading suggestions for a wide range of business books.
I particularly welcomed the introduction to the "forced metaphor" technique and building a "boneyard".
As well as lots of ideas on how to use the book to generate business or complement your business services, Alison’s succinct language generates lots of examples of how to write in your own voice, as well as some great quotes:
“We’re wired to connect to individuals, not concepts.”
“Fear congratulates itself on keeping us safe by keeping us small.”
And the one I need to remember:
“You can do anything but you can’t do everything.”
And any book that gets a joke about ‘premature articulation’ into the first chapter gets my attention.