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This Book Means Business: Clever ways to plan and write a book that works harder for your business Paperback – 23 Mar 2018

4.9 out of 5 stars 30 customer reviews

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Product details

  • Paperback: 288 pages
  • Publisher: Practical Inspiration Publishing (23 Mar. 2018)
  • Language: English
  • ISBN-10: 1910056693
  • ISBN-13: 978-1910056691
  • Product Dimensions: 14 x 1.7 x 21.6 cm
  • Average Customer Review: 4.9 out of 5 stars 30 customer reviews
  • Amazon Bestsellers Rank: 424,965 in Books (See Top 100 in Books)
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Product description


‘Writing a book is a big deal, but it’s not rocket science. In her podcast and in this book Alison has demystified the process by revealing exactly how dozens of successful authors have gone about it. This book is full of ideas that work: open it at any page and you’ll find something you can use.' – Patrick Vlaskovits, New York Times bestselling author of Hustle and The Lean Entrepreneur

‘Alison Jones brings her in-depth knowledge of business strategy to the topic of writing a business book, delving deep into the psychology of writing as well as providing tips and tactics on the practical side. A fantastic guide for those who want to take their business – and writing – to the next level.’ – Joanna Penn, bestselling author, podcaster, and award-winning creative entrepreneur,

‘Bad news: there are a lot of books on self-publishing. Great news: Alison's book is brilliant because it's not just about publishing your book - it's about growing yourself, your platform, your network, and your business around your book. Buy This Book Means Business right now and follow Alison's wise and detailed advice at every step. The book - and the business - you build will thank you for it!’ – David Newman, author of Do It! Marketing

‘Every now and then a new book gets released, and you find yourself facepalming while saying aloud, “Now, why couldn’t the author have written this 5 years ago?!” This is exactly the reaction I had to Alison’s This Book Means Business. It’s so jam-packed full of such vital information, any number of tips would have influenced my writing and publishing journey. Not only that, but Alison has built upon this with some incredible business insights from business giants across the globe. I can’t change the past, but this book will change my future writing career, that’s for sure.’ – Robin Waite, author of Online Business Startup and Take Your Shot

‘This book is the total package! It's really not easy to find a book that covers both the "why" and the "how" of writing a business book – usually it's one or the other, and very often only the "how" in fact. Alison Jones's book covers both. The guidance she gives each step of the way is so detailed, it's amazing the amount of things you would overlook if you didn't have this book handy to support you on your writing journey. Indispensable!’ – Melissa Romo, Director of Global Content at Sage, author and publisher

'A business book needs to be valuable to the reader AND to the creator. In This Books Means Business, Alison Jones shows aspiring writers and entrepreneurs how to harness their knowledge to grow their business while also making something that readers will care about. A practical, valuable read.' – Nicholas Lovell,, author of The Curve

'This Book Means Business is the ideal read for anyone that has ever dreamt of writing a business book but didn't know where to start. By leveraging her extensive experience in the book publishing business with the insights and expertise provided by the guests of her weekly "Extraordinary Business Book Club" podcast, Alison has created a book that is not only highly inspirational, but the perfect blueprint for those looking for guidance along their journey.' - Barbara Gray, BradyCap

About the Author

Alison Jones is founder of Practical Inspiration Publishing, helping businesses with something to say create superb books that are deeply integrated with their wider platform, and host of The Extraordinary Business Book Club. A veteran of the publishing industry, she worked for 25 years with leading companies such as Chambers, Oxford University Press and Macmillan (she was Director of Innovation Strategy at Palgrave Macmillan until she left to set up a pioneering new partnership publishing model in 2014). She also provides executive coaching, consultancy and training services to publishers and regularly speaks and blogs on the publishing industry, is a board member of the board of the IPG and Head Judge of the Business Book Awards. Her weekly podcast, the Extraordinary Business Book Club, is essential listening for writers and readers of extraordinary business books.

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