- Paperback: 176 pages
- Publisher: Princeton Architectural Press; 01 edition (16 Sept. 2004)
- Language: English
- ISBN-10: 1568984480
- ISBN-13: 978-1568984483
- Product Dimensions: 18 x 1.3 x 21.8 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 341,143 in Books (See Top 100 in Books)
Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs) Paperback – 16 Sep 2004
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About the Author
Ellen Lupton is one of America's preeminent design educators and PAPress's all-time bestselling author. Her books include Skin, Inside Design Now, Design Culture Now, Mixing Messages, and Letters from the Avant Garde, among others. She is director of the design program at Maryland Institute of Art and Design and Curator at the Cooper-Hewitt National Design Museum.
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Top Customer Reviews
Overall idea of the book
Always using history as a guide, the author shows how the letters and texts can influence the way we see a piece of design and how we can improve readability by following some rules. Personally, one of these tips that really caught my attention was: When using stacked letters - like the ones on spines of books - we should always use small caps with centred column. Maybe this is common sense to some people, but for me it was something that I had never realized.
The book is also very rich on examples. Fonts familiar to most designers - or anyone in the field - are presented and described throughout the pages. Futura, for example, was designed in the late 20's by Paul Renner who sought on "honest expression of technical processes". But be warned, as the author constantly says, this is not a book about fonts.
"The relationships among letters in a font are more important than the identity of individual characters."
History or Design Book?
If you are not into history and want to get straight to the technical part you might want to skip a few pages, but by doing this you'll miss the best part of the book, like when the author explains the reason of the terms uppercase and lowercase: in the old printshops, they used to store the case of the capital letter in the upper drawer).Read more ›
Most Helpful Customer Reviews on Amazon.com (beta)
This book, while it does contain some practical dos and don'ts, is more useful for: seeing good examples of interesting typography; learning a bit of history about typefaces, layout, and grid; and for learning about how typographical grids and other techniques apply to web design.
I agree with some other reviewers that the design and layout of the book at times is overwrought, and distracts from the content. This is most evident in the first chapter, Letters, which I found very difficult to get through. However, the second (Text) and third (Grid) chapters aren't laid out so busily, and are much stronger.
I wouldn't recommend this as a first or only book on typography, but is worth reading after more complete, nuts-and-bolts volumes.
Beginning with the history of typography, and going through pre-digital type, then going on into contemporary typography, this book offers a good resource for graphic designers and English majors alike.
For the beginning graphic designer reading this review, I would definitely suggest this book before tackling some of the more in-depth typography books so that one can have a basis for understanding some of the more complicated concepts that will be presented in alot of the other books.
i definitely recommend it, but dont expect it to answer much on its own.