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Think Small: The Story of the World's Greatest Ad Paperback – 1 Oct 2011

4.0 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 160 pages
  • Publisher: Full Stop Press (1 Oct. 2011)
  • Language: English
  • ISBN-10: 3033028527
  • ISBN-13: 978-3033028524
  • Package Dimensions: 17 x 9 x 1.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,539,569 in Books (See Top 100 in Books)
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Product description


"No matter how well you think you know this ad and the campaign it launched, I'm telling you, you only know half the story." --Richard Huntington, adliterate.com

"Essential reading!"
--Michael Weinzettl, Lürzer's Archive

From the Publisher

"A fascinating story of how the Creative Revolution really started." Al Ries, co-author of "Positioning. The Battle for Your Mind"

"An up-close deconstruction of the cultural forces, events and creative talents that came together to produce advertising's version of the Mona Lisa." Warren Berger, author of "Advertising Today," "Hoopla" and "Glimmer"

"As a certified DDB fanatic, I can't believe how much I learned in Imseng's book." Terry O'Reilly, host/co-author of "The Age of Persuasion"

"Imseng's book turns fresh ground in advertising history, and on a truly historic campaign." Luke Sullivan, author of "Hey Whipple, Squeeze This: A Guide to Creating Great Advertising"

"If you're in advertising you want to do good ads. And to do that, you'll need to know where and how it all started." Dave Trott, author of "Creative Mischief"

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on 28 June 2013
Format: Paperback|Verified Purchase
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on 13 May 2014
Format: Kindle Edition|Verified Purchase
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on 14 November 2011
Format: Paperback
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Amazon.com: 4.5 out of 5 stars 4 reviews
One person found this helpful.
5.0 out of 5 starsIronically simple.
on 13 October 2015 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
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5.0 out of 5 starsInside View
on 28 October 2011 - Published on Amazon.com
Format: Paperback|Verified Purchase
5 people found this helpful.
4.0 out of 5 stars"Think Small" Thinks Big!
on 22 May 2012 - Published on Amazon.com
Format: Paperback
2 people found this helpful.
4.0 out of 5 starscomprehensive and compelling
on 29 May 2012 - Published on Amazon.com
Format: Paperback
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