- Paperback: 256 pages
- Publisher: New Riders; 01 edition (14 April 2011)
- Language: English
- ISBN-10: 0321767535
- ISBN-13: 978-0321767530
- Product Dimensions: 17.8 x 1.3 x 22.9 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (15 customer reviews)
Amazon Bestsellers Rank:
61,353 in Books (See Top 100 in Books)
- #9 in Books > Computers & Internet > Software & Graphics > Desktop Publishing
- #42 in Books > Computers & Internet > Web Development > E-commerce > Web Design > Web Graphics & Animation
- #49 in Books > Health, Family & Lifestyle > Psychology & Psychiatry > Applied Psychology > Occupational & Industrial Psychology
- See Complete Table of Contents
100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) Paperback – 14 Apr 2011
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About the Author
Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
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Top Customer Reviews
I'd really recommend adding 100 Things Every Designer Needs to Know About People: What Makes Them Tick? to your reading list along with Steve Krug's Don't Make Me Think and Don Norman's The Design of Everyday Things.
This book is really a Pavlonian dictionary for people. Master the techniques, Susan has illustrated and your customers, clients and prospects, will be entertained as much as engaged and that is surely what we all aiming for.
I thoroughly recommend this book for anyone in the People business.
It's written in plain English, and presented in a digestable, attractive way. You don't have to be a designer or a psychologist to understand it. I would recommend it to anyone in design, advertising, or even retail in general.
It includes attention-grabbing headlines, for example, chapter 59 is called "People Assume It's You, Not The Situation" - but more importantly it backs up all of the statements with valid psychological studies and sources.
Most Recent Customer Reviews
Recommended by a friend easy to read but at the same time an excellent book. This book has some good ideas and practical tips.Published 18 months ago by Amazon Customer
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