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100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) Paperback – 14 Apr 2011

4.2 out of 5 stars 15 customer reviews

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Frequently bought together

  • 100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter)
  • +
  • Don't Make Me Think: A Common Sense Approach to Web Usability (Voices That Matter)
  • +
  • The Design of Everyday Things, revised and expanded edition
Total price: £55.14
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Product details

  • Paperback: 256 pages
  • Publisher: New Riders; 01 edition (14 April 2011)
  • Language: English
  • ISBN-10: 0321767535
  • ISBN-13: 978-0321767530
  • Product Dimensions: 17.8 x 1.3 x 22.9 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 61,353 in Books (See Top 100 in Books)
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  • See Complete Table of Contents

Product description

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.


Customer Reviews

4.2 out of 5 stars
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Top Customer Reviews

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Just read this book in one sitting (a good third of it is white space). Don't be fooled by the spacious, attractive page samples - it's VERY light on content. But my main reason for submitting a review is to warn you that the author constantly keeps trying to sell you her other book on web design. In the last 15 entries/chapters alone, no fewer than TEN contained the line ' In my book Neuro Web Design etc...". When you consider that the majority of these entries are barely 250 words, that's a lot of hot air. Don't waste your money.
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This is a great book. As a UX Designer it's really opened my eyes to new ways of thinking about the why and how people use products. It's an easy read, not too thick. Laid out in logical, digestible chapters that are then broken into sections of information that'll turn you into the office expert in user psychology and get you testing new ideas in no time. Might also help win some pub quizzes!

I'd really recommend adding 100 Things Every Designer Needs to Know About People: What Makes Them Tick? to your reading list along with Steve Krug's Don't Make Me Think and Don Norman's The Design of Everyday Things.
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Fantastic book capturing really useful research on how people interact, what motivates them, and how to refine and optimise user experience. Loaded with practical tips on putting the research into action!
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Format: Paperback
This book is a must for every designer, marketing or advertising professional. If you are commissioning design, to be forewarned, is to be forearmed. This book is both evolutionary and revolutionary. It is becoming harder, to find, engage and retain customers. It is even harder, if you fail to grasp the fundamental aspects of psychology, design and human behaviour.

This book is really a Pavlonian dictionary for people. Master the techniques, Susan has illustrated and your customers, clients and prospects, will be entertained as much as engaged and that is surely what we all aiming for.

I thoroughly recommend this book for anyone in the People business.
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As a graphic design student about to write a dissertation on design psychology, this was book perfect for me.
It's written in plain English, and presented in a digestable, attractive way. You don't have to be a designer or a psychologist to understand it. I would recommend it to anyone in design, advertising, or even retail in general.
It includes attention-grabbing headlines, for example, chapter 59 is called "People Assume It's You, Not The Situation" - but more importantly it backs up all of the statements with valid psychological studies and sources.
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This book is an absolute must for any graphic designer, web designer or user interface designer. Or maybe you're just interested in how people approach tasks - you wont be disappointed
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I love this book! Very easy to read, each chapter ends with ideas about how the psychology just discussed can be applied to design. Very practical. I'm a graphic designer and soon to be tasked with auditing and designing email communications/customer journey, so this will be very useful in helping me make design decisions with the user in mind and knowing how to get them to behave in a certain way along the customer journey and how my design decisions can influence.
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Loved the book - not just for designers but anyone who is interested in how people think in an office!
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