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100 Things Every Designer Needs to Know About People (Voices That Matter) Paperback – 14 Apr 2011
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About the Author
Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.
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Top customer reviews
It's written in plain English, and presented in a digestable, attractive way. You don't have to be a designer or a psychologist to understand it. I would recommend it to anyone in design, advertising, or even retail in general.
It includes attention-grabbing headlines, for example, chapter 59 is called "People Assume It's You, Not The Situation" - but more importantly it backs up all of the statements with valid psychological studies and sources.
I'd really recommend adding 100 Things Every Designer Needs to Know About People: What Makes Them Tick? to your reading list along with Steve Krug's Don't Make Me Think and Don Norman's The Design of Everyday Things.
This book is really a Pavlonian dictionary for people. Master the techniques, Susan has illustrated and your customers, clients and prospects, will be entertained as much as engaged and that is surely what we all aiming for.
I thoroughly recommend this book for anyone in the People business.
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