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on 7 May 2011
Good account of Apple and its leader Steve Jobs by someone who worked with him for many years. A little light on unknown facts, but certainly an honest story about the man and the company. Does not really add much to the aura already surrounding Steve Jobs and Apple. Writing style a little annoying, some words misspelled and a general lack of depth when recounting stories, meetings and discussions. Not sure true Apple or Steve fans would learn anything new or insightful. A lot of self-promotion by Jay Elliot too.
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on 19 March 2012
If someone with a pedigree like Jay Elliot decides to detail their experiences at an organisation like Apple, I thought I was in for a treat... and this book did not disappoint!!

For me the best thing about this book is the way Elliot describes how important the culture of the organisation is, whether getting the right people on board, actively cultivating the team culture - whether giving a group a shared identity "let's all be pirates" or the real feeling that "we're all in this together," creating space that encourages informal discussion and cross departmental collaboration, making a point of celebrating product milestones & success, being brave enough to delay a product launch because its not good enough or encouraging employees use (and like) the products they make.

The areas that seem so important to Apple are areas that are hugely overlooked in other organisations. Yet how many organisations can claim that they "Love what they do. Love what they make. And make it to perfection"

I found that some many of the ideas in this book reinforce and provide some vivid examples of the great ideas that authors like Jim Collins, Marshall Goldsmith & Keiran Levis discuss.

If you think that organisational culture is important then get this book.
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on 16 April 2011
While the story is well-told, the author all too frequently praises Steve Jobs as well as himself. That's rather annoying.
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on 22 December 2011
"We're here to put a dent in the universe," said Steve Jobs, co-founder of Apple Computer and then chairman and CEO of Apple Inc. Today, all personal computers incorporate a version of the mouse-driven graphical user interface that Jobs perfected and popularized. The guiding spirit behind the Macintosh computer, iPod, iPad, iPhone and iTunes, Jobs is an American corporate legend. Few people worked more closely with him than Jay Elliot, a former senior vice president at Apple. In this business biography, written before Jobs died, Elliot and co-author William L. Simon detail Jobs's corporate achievements, his attention to product detail and his visionary leadership. getAbstract recommends their revealing profile to those compelled by or curious about the genius of Jobs.
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on 30 June 2015
Excellent book... Great read..Delivered on time.. Very happy this this item
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