Top positive review
Disney and Society
on 16 March 2014
A strong critic of the Disney group as well as the society that accepts the strategies of Disney:
In the year 2000 Disney spent more and 27 billion dollars on lobbyism in order to influence the legislation and jump the democratic processes that might reduce the possibilities of the company.
The Disney marketing is targeting small kids '- the goal of Eisner being to turn every person on planet earth into a lifetime consumer of Disney products.'
The marketing budget of the Disney Group went from 100 millions in 1990 to 14.4 billions in 2004.
DVDs with Baby Einstein are intended for kids as young as three months old even though the Journal of Pediatrics documented that children of the age eight to eighteen months who are watching an hour of children DVDs per day has a smaller vocabulary that babies who do not watch DVDs.
If you wish to increase the vocabulary of your child you will still have to read to it.
Apart from the child focused marketing Disney is accused of altering the history of the US. In the Disney version there are nothing about slavery, the relationship with native Americans or atomic bombs whereas the American citizens are presented as uncomplicated, decent, hard working, white middle class families.
The book is convincing and so is the documentation. At the end the book proposes a kind of reeducation of all of us:
'If belonging to a global community is not to be understood as a private affair ... it must begin with a kind of education that provides the traits of courage, critical thinking, civic engagement, responsibility, and respect, all of which connect the fate of each individual to the fate of others, the planet, and global democracy.'