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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Paperback – 6 Oct 2011

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Eric Ries (Author)
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Eric Ries (Author)
4.5 out of 5 stars 213 customer reviews
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Product details

  • Paperback: 336 pages
  • Publisher: Portfolio Penguin (6 Oct. 2011)
  • Language: English
  • ISBN-10: 0670921602
  • ISBN-13: 978-0670921607
  • Product Dimensions: 15.3 x 2.4 x 23.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (213 customer reviews)
  • Amazon Bestsellers Rank: 1,857 in Books (See Top 100 in Books)

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Product Description

Review

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. (Philip Delves Broughton Financial Times)

Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles (Dan Heath, coauthor of Switch and Made to Stick)

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. (Randy Komisar, founding director of TiVo)

The Lean Startup will change the way we think about entrepreneurship (Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School)

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation (Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape)

I know of no better guide to improve the odds of a startup's success' (Mitchell Kapor, Founder, Lotus Development Corp)

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business (Scott Cook, Founder and Chairman, Intuit)

About the Author

Eric Ries is an entrepreneur and author of The New York Times bestseller The Lean Startup. He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. In 2007, BusinessWeek named him one of the Best Young Entrepreneurs of Tech. In 2009, he was honored with a TechFellow award in the category of Engineering Leadership. The Lean Startup methodology has been written about in The New York Times, Wall Street Journal, Harvard Business Review, Inc., Wired, Fast Company and countless blogs. He lives in San Francisco.

Customer Reviews

Top Customer Reviews

5.0 out of 5 starsSuperb.
By Andrew on 12 Oct. 2011
Format: Paperback
If many more European start-up founders had read this book we might have more successful start-ups. That said, as of 2011 we ARE beginning to get a lot of more switched on, more product focused entrepreneurs starting companies. That can only be good.

I would recommend without question, reading this book. Many of the recommendations inside are ones I have learned the hard way; but even having said this, the urge for any engineer remains to build functionality and that is a dangerous route if you don't know what your customer or user wants.

Based upon the premise of "assumptions" that we all make, this book gives a convincing -and in my view correct- case for finding ways to prove your assumptions before you build a real product - by hook or by crook. That might mean a skeleton site, a video, a very basic minimum product.

Whether you are running a start-up in a corporate as a division or a traditional bootstrap in a garage, I challenge you not to find some value in this book if you are an early stage company which has not already burnt it's way through all it's money. Read this book before you do and build the right thing, not the wrong thing, for your users or customers.
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5.0 out of 5 starsA Bible, of sorts
By Athan TOP 1000 REVIEWER on 3 Feb. 2016
Format: Paperback Verified Purchase
I'm a second time entrepreneur, but by Eric Ries' analysis I'm actually a third time entrepreneur, because he counts the time I set something up as a consultant for a large corporation. So he had me at hello, even if it was through flattery.

In fewer than 300 pages it gave me a good 15 flashbacks. Points where I was shouting out loud "exactly!"

Embarrassingly, it also gave me a whole bunch of moments where I said "why did nobody tell me that back then."

It's a MUST if you are starting a business.

It's not without its faults. It's an advertisement for his consultancy, it could do without the references to Toyota (of which there's tons), it really reads like one of those self-help guides obese people read on airplanes; it's far from perfect.

It is regardless AWESOME and it's a very quick read.

Look away now if you don't want me to spoil it for you, here come the main points:

1. Entrepreneurship can happen in funny places.

2. Value = providing benefit to the customer. “Success is not delivering a feature; success is learning how to solve a customer’s problem.”

3. Launch! You’re not going to increase the value of the product without real customer input

4. Launch! You could be perfecting a product of no value

5. Launch! You WILL throw a lot of work away; the earlier you launch the less you’ll throw away

6. For all the above reasons, keep going through short cycles of BUILD, MEASURE, LEARN

7. Plan to learn; don’t say “I learned” as an excuse after a failure if you did not have a lesson planned in there.

8. There is a problem with launching: Once you’ve launched you give up on the “audacity of zero.Read more ›
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3.0 out of 5 starsAccelerate Learning Rather Than Just Executing the Original Business Plan
By Donald Mitchell HALL OF FAMETOP 1000 REVIEWERVINE VOICE on 13 Nov. 2011
Format: Paperback
"Now Moses wrote down the starting points of their journeys at the command of the LORD." - Numbers 33:2 (NKJV)

Having taught entrepreneurs for many years and studied many of the most successful ones, I am always struck by how differences in focus on learning seem to correlate with achieving more or less success. Those who believe that they just need to implement their business plan usually flop. Those, by contrast, who assume they don't know the "right" answer . . .but desperately want to find out . . . seem to do quite well.

My favorite saying about entrepreneurs is that their first business model is their worst one. Fail quickly, often, and inexpensively in seeking a better business model, and you will eventually find a profitable business model and offerings.

While this book covers lean operations as well as business model and offering development, I thought that its main value comes in the example of how a Web-based business should measure its performance and monitor how well potential improvements work out. If you have such a business, the book's contents are directly applicable by you.

If you want to apply the book's lessons to a different kind of business, you'll find the information here to be more difficult to apply.

I believe that this book will be most helpful to those who haven't tried to start a business before and are accustomed to making incremental improvements in existing, successful businesses.

If you already understand the importance of measuring performance in creating trial, turning trial into regular purchases, and regular purchases into loyalty to a product or service, you will probably wonder what all the fuss is about. In that regard, pay attention to Mr.Read more ›
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2.0 out of 5 starsThe Lean StartUp - Less is more sometimes...
By Robert Edgar on 24 July 2012
Format: Paperback Verified Purchase
I recently bought The Lean StartUp by Eric Ries shortly after reading The StartUp Owner's Manual by Steve Blank and Bob Dorf which was absolutely excellent. By comparison the Lean StartUp was very disappointing and too much emphasis on anecdotes and past successes / failures and not enough on the future. Reads like a novel and I could not recommend it unfortunately. His videos were much better - free on YouTube.
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