This was one game I have been looking forward to since I heard about it. There has been a lot mentioned about it from various sources that have said that it would be free to play, etc.
Unfortunately, when this game gets released you are going to be paying £54.99 here at Amazon but, and believe me this is one big BUT, you are only going to be able to play this online for 30 days. After the initial 30 days, you are going to have to pay a monthly subscription to continue playing. The basic monthly (and note the word basic here) sub will be around $12.99 around £8.99. From what has been said, this basic sub is exactly that, basic. This will be a multi tiered system, the more you pay the more you get.
Gotta hand it to Zenimax Online for pulling out all the stops when it comes to getting as much money as possible. Previous games have gone down this route and had to revert back to free play as it just was not working for them. Personally, I will certainly not be buying this game nor paying a subscription to play.
Good luck Zenimax, lets hope this does not come back to bite you all on the rear end.