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Customer reviews

5.0 out of 5 stars

on 22 September 2006
This is a really useful application of the MBTI to organisational analysis. Bridges uses the analogy of personality at the organisational level to illustrate how companies can see where they are and where they want to be.

It's a shame he doesn't include more tangible exercises for companies to balance their typological preferences to help them, eg, for the first dichotomy he suggests introverted orgs tend to focus on core competence and extraverted orgs on the market and customers - a simple SWOT analysis would be an obvious familiar tool for orgs to use to help this - translates as IWET (!), keeping the Weaknesses and Threats part - so they could assess how to move forward and build their vision and structure change realistically with competence and context in mind.
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