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The CEO's Bookshelf

"ruth683"
 
The Business of Brands
The Business of Brands
"The best CEOs understand that business strategy and brand strategy are the same thing. This is a great book on driving business value through the brand – companies that take this seriously will have a"
Good To Great
Good To Great
"Simple yet brilliant – what’s the difference between good companies and great ones?"
Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation
Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation
"A good companion to the Business of Brands, above, but not quite as insightful or thorough"
Leading Change
Leading Change
"Classic, case-based guide to organizational change."
The Welch Way: 24 Lessons from the World's Greatest CEO (McGraw-Hill Professional Education Series)
The Welch Way: 24 Lessons from the World's Greatest CEO (McGraw-Hill Professional Education Series)
"The best of many books on the CEO’s CEO."
Boo Hoo: A Dot Com Story
Boo Hoo: A Dot Com Story
"Hilarious and highly readable account of the greatest dotcom f*ck-up of them all"
Funky Business (Financial Times Series)
Funky Business (Financial Times Series)
"Upbeat (slightly wacky) and thought-provoking look at the challenges facing business in an over-supplied world"
Monkey Business: Swinging Through the Wall Street Jungle
Monkey Business: Swinging Through the Wall Street Jungle
"Most CEOs need to deal with investment bankers at some point – this book is a hilarious insight into their world"
The Magic of Thinking Big
The Magic of Thinking Big
"If you’re brash and unashamedly ambitious, you probably need to read this book. If you’re not, you probably need to read this book."
The Hungry Spirit: New Thinking for a New World: Beyond Capitalism - A Quest for Purpose in the Modern World
The Hungry Spirit: New Thinking for a New World: Beyond Capitalism - A Quest for Purpose in the Modern World
"What’s the point of it all? The most effective leaders have passionate answers to this question – this book is real philosophy for business"