Top positive review
One person found this helpful
A Nice Well-Written Book with Plenty of Real Life Case Studies
on 8 October 2011
Well written, colourful, and relatively easy to understand texbook. You learn quite a lot of new words and concepts especially if you are new to the subject (like me as an Electronic Engineering student).
An essential topic to be covered by variety of students studying variety of disciplines. Because business is an important topic for all the courses nowadays and that's why a few business modules are integrated to our Engineering degree program as well.
Covering plenty of real world case studies showing the problems that the companies faced in the past and what sort of strategies they developed to overcome these problems. At the end of the chapters the new words mentioned in the chapter are also included.
Really good investment and highly recommended.
Mr. Engin Sicimogullari (MEng Electronic Engineering Student)