- Audio Download
- Listening Length: 10 hours and 32 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Hachette Audio UK
- Audible.co.uk Release Date: 1 April 2010
- Language: English
- ASIN: B003F19TXA
The Art of Choosing Audio Download – Unabridged
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Top Customer Reviews
This book is a must for anyone who wants to understand a basic activity we exercise every moment of our lives.
The book is well and clearly written with lots of interesting anecdotes.
I feel privileged to have been taken on this narrative journey and saddened when I finished it.
I recommend it.
" Iyengar, a psychologist and professor at Columbia Business School, is a pioneer in the study of how we make choices, and her book is in a class apart from the pop- psych ramblings that clog the bookshelves. An erudite and elegant investigation of choice and its effect on issues, such as marketing, employment and healthcare."
So I bought the book because of the review. The content is stimulating and will certainly encourage you, to think about the decisions/choices that you make across all aspects of your life
The author has a tendency to drift from one concept/idea to another. The book I found, also did not fully come across as a cohesive, integated whole, this was most apparent towards the end. One of the strengths of the book, is the extensive literature, research and range of people she has used, in putting this very readable book together.
The very extensive reviews in the US are broadly positive. (See Amazon.com) However some refer to other books, on this sort of topic which some reviewers say are worth considering/better than this one. I have not read the alternatives that are put forward, but have bought some 200+ books from Amazon, over the past few years and reviewed 100+ and regard this as a reasonable buy. My rating is somewhere between 3-4 stars.
In one review in the US the author is described as a " brave and determined women," yes, this most certainly comes across after reading the book. Despite her blindness she has written, a surprising and insightful book. The last part of the book needs pulling together more effectively, to do justice to the content which is generally of good quality.
Stan Felstead - Interchange Resources UK.
It requires to be read very slowly in order to recognize and match the patterns described, thus getting the most of it.
And the first 268pp? As another Amazon Reviewer (AR) implies, they consist of a rambling collection of research data and their woolly conclusions from which little can be usefully distilled. Because the author actually writes clearly but lacks a decent editor, it would be too harsh to say it's waffle.
Anyone researching the psychobiology of choosing will be interested in the sweep and detail of this content; though beware, there is a particularly harrowing account of testing rats, which are intelligent animals, to their destruction (Richter, 1957). For a pop-psycho book, this episode should have been toned down for today's readers.
As another AR says, there are indeed many other good books on well-grounded and practical decision-making techniques, and this work must be compared against these; hence the one star.
Using many such stories from research, Professor Iyengar shows how the desire for choice, as a way to exercise control, is universal. She demonstrates how our "framing" of choices depends upon the stories we have been told, and our beliefs that may arise from our culture, religion, ethnicity etc. A freedom to choose may be a "freedom to" or "freedom from", as Erich Fromm has written so how in an increasingly globalised world do we reconcile all these differences in perspective? Professor Iyengar proposes a sort of "metaphorical multilingualism", using her own example of how she uses the language of sighted people although she is functionally blind.
Professor Iyengar takes us on a fascinating exploration of American history to show how choice relates to identity, and yet how many more people are alike than not although they prefer to think otherwise. Such contradictions contained within us in Walt Whitman-esque multitudes, she argues that we constantly rearrange our identities to appear independent-thinking, identity being a dynamic process not a static object.Read more ›
Most Recent Customer Reviews
This book is an absorbing read - Sheena Iyengar writes beautifully and I looked forward to reading each chapter. Read morePublished on 19 May 2011 by Gertrude
This is quite an interesting book, but in a crowded marketplace (there are loads of books about decision-making research now) I'm not sure it's one anyone really needs to... Read morePublished on 2 Jan. 2011 by tomsk77
I bought this bought because it was reviewed in the Financial Times. My expectations were high as it is not related to financial issues. Read morePublished on 30 Dec. 2010 by kenb