David Littlefield's book gives some great insights into the workings of an architects practice. Useful even if you're not an architect, but would like to know more about the way they work. I found Chapter 2 on Marketing very informative. "Good images help underpin good marketing. Look at what gets published and what is exhibited, and compare it with your own work." Peter Walsham Axomic Ltd OpenAsset - Image Management for Architects, Designers & Engineers [...]
Every architect should read this book. Even those from the 'old school' would learn from its fresh approach. It's so practical and inspirational, and includes lots of business advice that could be applied to any profession, but it's so appropriate for architects and the way they work. I've enjoyed reading it too.