The Thank You Economy Hardcover – 1 Mar 2011
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From the Back Cover
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .
If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
About the Author
gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
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Top Customer Reviews
Okay for bed-time reading as it will send you asleep.
Fairly boring, Gary doesn't say much in it. I have the Kindle edition and I have made hardly any highlights in it - far less than in any other book I own.
I would recommend that you don't buy this book, just watch his video podcasts instead.
The Thank You Economy offers fantastic insight on the new social media platforms that have changed business and the way businesses interact with their customers. In essence the message of the book is that social media requires today’s leaders to start thinking as though they ran small town shops. Both happy and frustrated customers could significantly impact on a local shop via word of mouth, recommendation and/or negative reviews.
Don’t be put off that this is an “old” book published in 2011 as Gary Vaynerchuk was so ahead of the curve that this is a must read for anyone that interacts with the public, whether that be a business owner, church pastor or head teacher (this could be a very long list).
It often surprises me how few authors read their own books when an audio book is produced. Vaynerchuk reads this book and I have to recommend the audio book over the printed book (or buy both) as he delivers his work with such a passion and often goes off script adding extra value, insight and humour.
This book is very relevant in 2016 and I am sure I will be implementing some of the things I have learnt in my business for years to come.
As an avid listener of business audio books, particularly internet business based books, I find The Thank You Economy to be a simply amazing book that I cannot recommend more highly!
Gary Vaynerchuk seems to have a real grasp on the real trend of what's happening in the social media revolution. The best advice I've ever received is regarding change is to ignore the technology and understand the fundamental human need that's being met. Gary does this. Social media is a way for us to engage and not just find another media to spam people with our messaging and advertising, and that's the heart of the message of this book - as I understand it.
People aren't stupid, and they don't care what you say about yourself; they want proof that what's on the label is real. No amount of hype will do this. Engagement and content will. True service, not lip service. Social media gives us the platform to value people as people, to let people see what we're really all about, and to spread the word about it.
But Gary goes further and gives you strong examples of how to combine social media with other means to create strategies that have true impact on those you're trying to reach and on what you want to accomplish. While the book doesn't have the step-by-step methodology that some want; if it did, we'd lose the essence of substance and transparency that is the heart of what social media is all about.
Most Recent Customer Reviews
Modern customer service, in the age of the social network. Grand book by the phenomenal Vaynerchuk. Much food for thought, to be put into action NOW.Published 6 months ago by Andy Emery
One of the best business book I have read. Full of practical insights and advice. Highly recommend to anyone interested in to be successful. A great job Gary.Published 9 months ago by mp
Life changing. The principles in this book will live with me for life.
I love the emphasis on spending money on existing customers to shock and awe rather than wasting... Read more
The basis of all we do as service industry and remembering how important those contacts are .
Good book, didn't like it as much as 'Crush it' but it is full of good as usual from Gary Vaynerchuk.Published on 31 Oct. 2013 by Chris Smith
A great book for all businesses especially small to medium size enterprises. Lots of great ideas about delivering the best kind of customer service in this age of social media. Read morePublished on 30 Jan. 2013 by StephenLunt
Premises were good. The contents are superficial and everything is centered on the concept of gratifing your customer. Read morePublished on 27 Dec. 2012 by Diego
Garys on the money with this one and the advice will suit marketing professionals and small businesses alike. A very good bookPublished on 27 Jun. 2012 by MJ