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Ten Types of Innovation: The Discipline of Building Breakthroughs Paperback – 19 Apr 2013

4.9 out of 5 stars 14 customer reviews

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Product details

  • Paperback: 276 pages
  • Publisher: John Wiley & Sons; 1 edition (19 April 2013)
  • Language: English
  • ISBN-10: 1118504240
  • ISBN-13: 978-1118504246
  • Product Dimensions: 19 x 2 x 24.3 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: 21,036 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

The most pleasing thing is the fresh way it presents its subject.  The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter.  It crowns an effective and engaging approach to the subject. (Elite Business, June 2013)

This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place. (Start Your Business, October 2013)

From the Back Cover

Innovate your way to meaningful and sustainable growth

Most scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing...

For many firms, this means innovation isn′t optional, it′s imperative. Customers demand it. Competitors will outflank you if you don′t achieve it. Talented employees won′t join your firm if you don′t deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It′s only about new products and new technology"; "It′s about rare strokes of inspired genius"; "There′s no disciplined, consistent method"; etc. These common assumptions are not true.

Based on over three decades of path–breaking work on innovation effectiveness, Ten Types of Innovation will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.

Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable.

" Ten Types of Innovation is a must–read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception."
Roger L. Martin, Dean, Rotman School of Management

"This book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science."
Ralph Jerome, VP of Corporate Innovation, Mars, Inc.

" Ten Types of Innovation will become the indispensable ′how to do it′ textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry."
Dr. Nicholas F. LaRusso, Medical Director, Mayo Clinic Center for Innovation

"This book distills three decades of innovation research into an action–oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory."
Dipak C. Jain, Dean, INSEAD

" Ten Types of Innovation provides the insights necessary to get you started on your innovation journey."
Curt Nonomaque, President and CEO, VHA


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Top Customer Reviews

Format: Paperback
With regard to the Edison quotation, I agree while presuming to add, "Execution without discipline is merely activity."

Larry Keeley wrote this book with Ryan Pikkel, Brian Quinn, and Helen Walters. "As the principal author of the text, I am responsible for the basic arguments throughout, and the system of ideas here either succeeds or fails because of me." However, as explains in the Preface, it really is the result of a team effort. Each of his colleagues made significant and unique contributions, as did Bansi Nagii. Although not one of the authors of the book, Nagii "played a role in refreshing and advancing the Ten Types of Innovation." As I read the book, I recognized that it is an excellent example of the collaborative process by which breakthrough innovations are achieved if (HUGE "if") sufficient discipline has been developed by everyone involved.

The material is carefully organized and effectively presented within three categories of innovation types: Configuration, Offering, and Experience. As Keeley explains, more than 2,000 of what were at that time (i.e. in 1998) considered to be innovations were discovered, examined, and evaluated. Each was "the creation of a viable new offering." As he then adds, innovation may involve invention but requires a great deal more (e.g. a deep understanding of customer need), innovations "have to earn their keep" (i.e. return value), very little is in fact new in innovation (rather, the result of an evolving process of improvement), and it is important to "think beyond products" to new ways of doing business, for example, and news ways of engagement with customers.
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Format: Kindle Edition Verified Purchase
This was an excellent read and offers those start up businesses with a basis on innovation a comprehensive guide and working examples for the journey ahead I will continue to use this book as a reference for the bumpy road ahead
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Format: Paperback
Larry Keeley and his co-authors have written an insightful book which is essential reading for anyone serious about innovation. The book categorises all innovations into one of ten types - profit, network, structure, process, product performance, system, service, channel, brand, customer engagement. It gives several examples of companies who have employed each type. The key argument in the book is that companies will be more successful if they innovate in more than one category. Some of the ten types are a little tenuous and there is overlap between them. Nonetheless this is a useful new way of looking at innovation and it provides a valuable strategy roadmap for CEOs planning future new ventures. The book is laid out in a large landscape format and has many flashy graphics. Maybe for this reason is it a little overpriced but it is still highly recommended.
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A must for anyone looking to understand how to give their organisation a sustainable advantage that goes beyond product development.
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Great book, great structure.
Ideal for the marketeer.
Purchased with a view to a studen course on creativity, but would really need to be part of a specialist marketing course.
An easy read with plenty of examples and detailed elaboration of the 'ten types'
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Format: Paperback Verified Purchase
This is a great book for people like me who work in the innovation space. It really helps you to think about how to focus and encourages you an provides additinoal tools to help you convince people that innivation doesn't begin and end with just the product! I would recommend this to any and all innovation professionals.
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Format: Kindle Edition Verified Purchase
Frankly inspirational piece of work. Has given me insight into the ways I was working that were wrong. This book has become one of my mantras to people in the innovation space today.
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