FREE Delivery in the UK.
Only 5 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Tell The Truth: Honesty I... has been added to your Basket

Dispatch to:
To see addresses, please
Or
Please enter a valid UK postcode.
Or
+ £2.80 UK delivery
Used: Very Good | Details
Sold by Greener_Books
Condition: Used: Very Good
Comment: **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Tell The Truth: Honesty Is Your Most Powerful Marketing Tool Hardcover – 3 Apr 2012

5.0 out of 5 stars 3 customer reviews

See all 7 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
£18.99
£9.99 £0.46
MP3 CD
"Please retry"
£7.79
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£18.99 FREE Delivery in the UK. Only 5 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Special offers and product promotions


Frequently bought together

  • Tell The Truth: Honesty Is Your Most Powerful Marketing Tool
  • +
  • Positioning: The Battle for Your Mind (Marketing/Sales/Advertising & Promotion)
Total price: £30.28
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Hardcover: 256 pages
  • Publisher: BenBella Books; 1 edition (3 April 2012)
  • Language: English
  • ISBN-10: 1936661462
  • ISBN-13: 978-1936661466
  • Product Dimensions: 14.2 x 2.5 x 21.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 572,850 in Books (See Top 100 in Books)
  • If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Review


"Truth is the only defensible competitive advantage. I'm not sure why this is controversial, but it's true."
--Seth Godin, author of "We Are All Weird"

-Truth is the only defensible competitive advantage. I'm not sure why this is controversial, but it's true.-
--Seth Godin, Author, We Are All Weird
-The true future of marketing will be about brands and their ability to have a direct relationship with their consumers. The trick, as so well explained in Tell The Truth, is that brands have to be honest ... brutally honest. Truth in advertising? Truth in marketing? It hasn't really happened, but now it can. Sue Unerman and Jonathan Salem Baskin offer this wonderful book as a first step in the right direction. It belongs on everyone's desk who touches a brand.-
--Mitch Joel, President of Twist Image and Author, Blogger, and Podcaster, Six Pixels of Separation
-Truth in advertising is no longer an oxymoron; it's an absolute necessity if a brand wishes to compete in today's increasingly transparent marketplace. Brands will be judged not based on what they say, but what they do; not the promises they make, but the ones they keep. This book is the first step toward your enlightenment.-
--Joseph Jaffe, Author, Flip the Funnel
-The authors re-examine the abiding value of authenticity; convince us that, in the Internet age, brand truth has become a marketing necessity; and offer practical guidance on how to achieve it.-
--Sir Martin Sorrell, CEO, WPP
-Tell the Truth is an essential guide to advertising in the modern world.-
--Jonathan Dean, Online Culture Editor, The Sunday Times
-In a sea of marketing gibberish and thinly disguised motivational babble ... Unerman and Baskin stand out by offering practical information presented in plain English.-
--Ken Wheaton, Managing Editor, Advertising Age, and author of The First Annual Grand Prairie Rabbit Festival
-In the digital age, all of us have a voice that can be heard instantly and around the world. Consumers are increasingly using that voice to speak out whenever they see injustice and untruth. So for brands and businesses, honesty and integrity are now imperative for success. Tell The Truth is an essential guide to building honest businesses.-
--Claire Beale, Editor, Campaign

"Truth is the only defensible competitive advantage. I'm not sure why this is controversial, but it's true."
--Seth Godin, Author, We Are All Weird

"The true future of marketing will be about brands and their ability to have a direct relationship with their consumers. The trick, as so well explained in Tell The Truth, is that brands have to be honest ... brutally honest. Truth in advertising? Truth in marketing? It hasn't really happened, but now it can. Sue Unerman and Jonathan Salem Baskin offer this wonderful book as a first step in the right direction. It belongs on everyone's desk who touches a brand."
--Mitch Joel, President of Twist Image and Author, Blogger, and Podcaster, Six Pixels of Separation

"Truth in advertising is no longer an oxymoron; it's an absolute necessity if a brand wishes to compete in today's increasingly transparent marketplace. Brands will be judged not based on what they say, but what they do; not the promises they make, but the ones they keep. This book is the first step toward your enlightenment."
--Joseph Jaffe, Author, Flip the Funnel

"The authors re-examine the abiding value of authenticity; convince us that, in the Internet age, brand truth has become a marketing necessity; and offer practical guidance on how to achieve it."
--Sir Martin Sorrell, CEO, WPP

"Tell the Truth is an essential guide to advertising in the modern world."
--Jonathan Dean, Online Culture Editor, The Sunday Times

"In a sea of marketing gibberish and thinly disguised motivational babble ... Unerman and Baskin stand out by offering practical information presented in plain English."
--Ken Wheaton, Managing Editor, Advertising Age, and author of The First Annual Grand Prairie Rabbit Festival

"In the digital age, all of us have a voice that can be heard instantly and around the world. Consumers are increasingly using that voice to speak out whenever they see injustice and untruth. So for brands and businesses, honesty and integrity are now imperative for success. Tell The Truth is an essential guide to building honest businesses."
--Claire Beale, Editor, Campaign

About the Author

Sue Unerman is Chief Strategy Officer of MediaCom. Amid the changing media landscape, she delivers a strategic edge in communications and strategic planning for clients, thereby ensuring MediaCom UK is a step ahead of the competition. Equipped with a history degree from Oxford University, Unerman has experience in planning and buying media at Benton and Bowles, DMB+B, and Geers Gross. The UK-based Campaign magazine says that Unerman is "widely considered to be one of media's finest strategic brains, helping to turn MediaCom into a $1billion agency." Jonathan Baskin, President of Baskin Associates, Inc., has worked for the last 28 years to translate branding strategy into something more than images and words for global brand names including Apple, Blockbuster, Limited, and Nissan. He has led agency and corporate teams responsible for all aspects of marketing communications and public affairs. Since 2008, Baskin has written a bi-weekly column on marketing leadership for Advertising Age, and posted twice-weekly on his award-winning blog, BaskinBrand. He is also a frequent public speaker and an often-quoted expert in news stories from sources such as USA TODAY and Reuters.


What other items do customers buy after viewing this item?


Customer reviews

5.0 out of 5 stars
5 star
3
4 star
0
3 star
0
2 star
0
1 star
0
Share your thoughts with other customers
See all 3 customer reviews

Top customer reviews

on 17 June 2012
Format: Hardcover
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 5 May 2012
Format: Hardcover
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 1 September 2012
Format: Hardcover
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 7 reviews
One person found this helpful.
5.0 out of 5 starshistory, sociology, common sense, A++++++
on 4 June 2012 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.
5.0 out of 5 starsAnd the Truth Shall Set You Free...
on 10 July 2012 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.
5.0 out of 5 starsGreat Book on How Today's Marketers Should Behave
on 19 December 2012 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.
3.0 out of 5 starsSolid
on 2 December 2012 - Published on Amazon.com
Verified Purchase
4 people found this helpful.
5.0 out of 5 starsTell the Truth gets you thinking ... and doing.
on 26 March 2012 - Published on Amazon.com
Format: Hardcover