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A Technique for Producing Ideas (McGraw-Hill Advertising Classic) Paperback – 16 Mar 2003

4.1 out of 5 stars 66 customer reviews

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Product details

  • Paperback: 48 pages
  • Publisher: McGraw-Hill Education; New edition edition (16 Mar. 2003)
  • Language: English
  • ISBN-10: 9780071410946
  • ISBN-13: 978-0071410946
  • ASIN: 0071410945
  • Product Dimensions: 12.7 x 0.5 x 17.8 cm
  • Average Customer Review: 4.1 out of 5 stars 66 customer reviews
  • Amazon Bestsellers Rank: 57,925 in Books (See Top 100 in Books)
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Product description

From the Back Cover

A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field

Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

About the Author

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.



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