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Sams Teach Yourself Microsoft Dynamics CRM 2011 in 24 Hours by [Stanton, Anne]
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Sams Teach Yourself Microsoft Dynamics CRM 2011 in 24 Hours 1st , Kindle Edition

3.3 out of 5 stars 3 customer reviews

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Product description

About the Author

Anne Stanton started her career in the 1980s, as a programmer working with ancient languages such as Fortran 77, Basic, Turbo Pascal, and Cobol. She then built out her expertise as a master of software applications, consulting, marketing, sales, social media, and grassroots marketing and customer relations. Anne has spent 27 years working with technology and is still passionate about all that it can do to help businesses achieve efficiency and growth. Her most recent focus has been working with the Microsoft Dynamics xRM platform and Microsoft Dynamics CRM software. She was awarded the seventh Microsoft MVP for CRM and has a long-running blog (www.crmlady.com) and Twitter feed (crmlady) on the subject. She has worked with Microsoft Dynamics CRM as a customer, partner practice leader, consultant, and enterprise user since version 1.2, released in 2004.

Product details

  • Format: Kindle Edition
  • File Size: 131254 KB
  • Print Length: 524 pages
  • Page Numbers Source ISBN: 0672335379
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Sams Publishing; 1 edition (10 Jan. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B006U13XZM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #748,085 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.3 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
A well written and nicely put together book that covers Microsoft CRM 2011 from the real business user side, based on how a business user will use the product.

The author stays mostly away from the heavy technical side which is a breath of fresh air as most other books on the subject seem to want to focus on the hundreds of features that you can customise, however this book puts out a good explanation of why Microsoft have put things together the way they have.

One key take-away for me after reading this book is that:
"It is not the case of *CAN* you change CRM to behave in a different way, it is more a case of *SHOULD* you change CRM to behave differently.

I wish I had read this book earlier !

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Format: Paperback Verified Purchase
Purchased this to learn more about Microsoft Dynamics as we were looking to implement this for ourselves and potential clients. I only managed to read about half way through the book before it became clear that it lacked the in-depth information I was looking for on how to go about performing a successful test implementation of the product. Instead, I ended up returning this book back to Amazon as I was looking for something which offered more technical information, tutorials and walk through's along with some best practice set-up information to ensure the installation/configuration of Dynamics was the correct process instead of a trial and error approach.

As I haven't actually read the book all the way through I would advise you to take my feedback with a grain of salt as you may find this is what you were looking for if you are not interested in any technical implementation help. In the end we didn't proceed with Microsoft Dynamics and went for a hosted solution called vTiger which is also open source and less complex for what we actually needed.
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Format: Kindle Edition Verified Purchase
OK book, terrible, terrible programme, as in why use 1 click when you could use many clicks. everything is hard with CRM and it represents a giant leap backwards in the world of CRM.

So the book is by nature complex, not the books fault as it makes a good attempt.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 3.0 out of 5 stars 1 review
5 of 5 people found the following review helpful
3.0 out of 5 stars OK introduction to CRM 2011 5 Dec. 2012
By Antonio - Published on Amazon.com
Format: Paperback
I've only read about half of this book so far, so take my impressions with a grain of salt. This is a reasonable overview of Dynamics CRM 2011. The discussion is quite clear and you get an idea about the functionality of CRM 2011 and how to perform various tasks. I have no complaints about the quality of the author's explanations.

There were some areas I wasn't really satisfied with though. Firstly the author is a bit of cheerleader for the product. I find that annoying in technical books. Another area of complaint is that the book isn't detailed enough. Rival books such as Snyder's Microsoft Dynamics CRM 2011 Step by Step have superior instructions and more detailed walk throughs on how to accomplish certain tasks. I prefer books that have a more hands on tutorial approach, otherwise I don't absorb the information

In summary then this book is a clear introduction to Dynamics CRM 2011, but only an overview. Most topics are only covered relatively briefly. If you want more detailed step by step instructions look elsewhere. Also this is definitely not a book for developers looking to extend CRM 2011.
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