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The Taxonomy of Thrill and Thrilling Designs: Chromo11 Volumes One and Two Paperback – 1 Jan 2005

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Product details

  • Paperback: 88 pages
  • Publisher: Aerial Publishing (1 Jan. 2005)
  • Language: English
  • ISBN-10: 0954928024
  • ISBN-13: 978-0954928025
  • Package Dimensions: 24.2 x 17 x 0.8 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,682,697 in Books (See Top 100 in Books)
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Product description


Could be used by those whose job it is to create stimulating experiences - rides, videogames, movies and interactive ads. -- Creativity magazine. April 2005

I suggest you bone-up on your Queuing Theory, because when these rides are built, the lines will be miles long -- Journal of Ride Theory

Now a British designer can measure the experience of thrill... The prospect is tantalizing. -- Wired, February 2005

hold on to your seats Ladies and Gentlemen – get ready for the ride of your lives… -- Publicist

Excerpt. © Reprinted by permission. All rights reserved.

The Taxonomy of Thrill represents the first stage of an investigation into the experience of thrill – how it works, why it works, and what such insights might mean for designers. My aim here is to tease apart the dynamics of thrill, to develop a language for describing it, and to detail the controllable dimensions of the thrilling experience. My larger aim is to employ my findings as a basis for designing new kinds of thrill, and also to provide a tool for refining the element of thrill in other design work.

This report may therefore be viewed in two ways. It can be read as an enquiry into the experience of thrill, which considers current research in a range of sciences (‘The science behind thrill’), summarises my own phenomenological research (‘A new perspective on thrill’), and then concludes with a conjecture termed the Walker Thrill Factor. Or it can be read in a more subjective spirit, for what it has to offer as an inspiration for design. Or both. As a design practitioner, with a background in the hard science of aeronautical engineering, I find that these two ways of thinking are not mutually exclusive. Indeed, their alliance creates an uneasy friction which can benefit research. However, I should state that my primary interest is not to ‘prove’ my conjecture (although I stand by its scientific validity), but to use it – to make things that will thrill people.

In other words, The Taxonomy of Thrill is not an end in itself, but the core of a design research project, chromo11: engineering the thrill. During the course of my career, I have become increasingly taken by the idea of designing the experience of thrill. What follows is the first step in the realisation of this idea.

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