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The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time Paperback – 1 Sep 2012

4.3 out of 5 stars 47 customer reviews

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Product details

  • Paperback: 112 pages
  • Publisher: McGraw-Hill Professional (1 Sept. 2012)
  • Language: English
  • ISBN-10: 0071802193
  • ISBN-13: 978-0071802192
  • Product Dimensions: 14.2 x 1.3 x 21.3 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Bestsellers Rank: 496,295 in Books (See Top 100 in Books)

Product Description

About the Author

Mark W. Schaefer is a college professor, consultant, blogger, and author of Return On Influence.


Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
A practical guide to using Twitter. There's not too much of an introduction, the book gets straight down to business of growing followers (several tips) and creating compelling content (tweets).

If you can handle the over-the-top Americanisms bordering on Twitter-made-me-rich-and-famous, etc. (which to be fair, it has done so for the author!), you'll like the book.

It took just over a day to read the book, and then I went back through it with a highlighter. It dawned on me how much of the book was simple tips and common sense. Hence the 5 star review.

Perhaps I'll return to this review when I've reached 1,000 followers (currently just over 400!)
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Format: Paperback Verified Purchase
I recently started a social media marketing internship and i decided that i needed to read up on the subject as my previous knowledge was merely knowing that twitter, linked in, google + and the like existed.
I started with Social Media Explained by Mark W Schaefer and enjoyed it so much that i then moved onto Born to Blog and now here i am with The Tao of Twitter.
This book is a must for anyone who is interested in, works with or merely wants to know what social media is.
Since reading his books i have:

Set up Google+ and Linked In
Gained 250 new followers on twitter in the space of two weeks
Written pieces in group discussions
Been accepted to be a guest blogger
Made valuable and insightful connections
and finally gotten a better idea of how i can succeed in my job.

The Tao of Twitter is an easy to read but informative book. It will inspire you with the stories of how one tweet can lead to business and networking opportunities.

Twitter has replaced the old sit down networking events where all anyone cares about is giving you their card. Twitter is a global networking opportunity that you can't afford to miss out on.

My advice for anyone is to buy social media explained, then move onto this. Finally if you want to get serious about social media buy Born to Blog and Return on Influence. You won't regret any of those purchases.
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Format: Kindle Edition Verified Purchase
It's very obvious when you read this book how easy Twitter is to use, but more importantly it's bursting with excellent tips that you can implement immediately. That's not all, this book showers you with inspiration! Every chapter sparked new ideas as to how I can use twitter in my profession (education) and if you are a business and need to harness the power of social media you need this book!
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Format: Paperback Verified Purchase
I loved this book from the moment I picked it up. It's written to be helpful and explain at the same time. If you nor the author appear to understand the subject then there is little help. A few years ago I wasn't convinced by all this twitter stuff. I had used various IM tools and long ago, CB radio. So I started out with the notion that you log on and have a chat. Within minutes, or so it seemed, I was getting bombarded with advice over buying followers, SEO tactics and other scarey schemes. Despite all this great advice I plodded on and chatted some more. Sometimes threw a useful link to someone in reply to a question, sometimes a thank you. Slowly the followers increased.

When I picked up Mark's book, the message gelled. The basis is about understanding three basic elements:
Targeted Connections
Meaningful Content
Authentic Helpfulness

It all makes very good sense. No mumbo jumbo and plenty of explanation on how relationships and influence spreads. There are a couple of chapters which certainly added extra value for me. One covered 20 tips which included a final tip on removing twitter feeds from your site. The other was on twitter chats.

If you have used twitter for a while or not, I would advise you to read from cover to cover. Maybe even go back and do the same until it's instinct. Twitter is one of those channels that shows up how authentic people are. If you can understand that you are connecting to people rather than broadcasting, you will see real benefits. As will your connections.

I could not recommend this book highly enough. It has made a real impact on how I use Twitter and there is certainly plenty to keep referring back to.
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Format: Paperback
More than 100 other reviewers at Amazon US have already covered most of the key points I would have made, had I read and then reviewed Mark W. Schaefer's book sooner than now. That said, I still want to add my voice to other reviewers when suggesting that, for those thinking about signing up or have only begun to do so, The Tao of Twitter is probably the single best source of information, insights, and advice.

Since its founding in 2006, Twitter has achieved and continues to sustain extraordinary growth. It now processes hundreds of millions of tweets each day by its members whose number will soon exceed one billion, if it has not already done so.

Schaefer shares my high regard for Tao Te Ching, a primary source in which Lao Tzu ("Old Master") suggests a "way," "path," "route," "doctrine" or even a combination of values and principles that can help a person achieve atonement. That is, to become "at one" with one's self and with others, of course, but also with creative and spiritual forces that many people believe are divine. Jesus once declared, for example, that he (He) was the way and the light to salvation. Millions of non-Christians and especially believers of Chinese Buddhism and Confucianism also seek atonement, if by a different way following a different light.

I agree with Schaefer that Twitter is an enabler with immense potential power that can be activated in a variety of different domains: spiritual, social, economical, technological, commercial, or some multiple thereof.
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