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Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out Paperback – 31 Aug 2005

4.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 213 pages
  • Publisher: Copy Workshop; 1 edition (31 Aug. 2005)
  • Language: English
  • ISBN-10: 1887229256
  • ISBN-13: 978-1887229258
  • Product Dimensions: 1.9 x 19 x 22.9 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,037,606 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Kindle Edition Verified Purchase
I bought the kindle version. Some great content. Lots of text and format mistakes though. A good agency needs a good proof reader is a bit of advice the author needs to add!
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Format: Kindle Edition Verified Purchase
From start to finish the book is a great read and really has helped me define what I want from my own small agency
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Most Helpful Customer Reviews on (beta) 4.8 out of 5 stars 15 reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Lots of how to packed into this book 26 April 2008
By Drew McLellan - Published on
Format: Paperback Verified Purchase
I get frustrated when I read a business book that is long on theory and short on practicality. After you have convinced me of the value of a new idea -- show me how to implement it. This book delivers at that level.

Not only does the author put the spotlight on the value of really creating a great agency brand, but then he tells you how to do it.

Well worth the read.
1 of 1 people found the following review helpful
5.0 out of 5 stars What we all sorta know but don't do! 8 July 2009
By Norman Wright Jr. - Published on
Format: Paperback
I felt that Tim did an outstanding job with this book.

"Take A Stand For Your Brand" is a must read if you provide professional services in the Advertising & Marketing industry. I purchased this book for every member of our leadership team and we just went through our first group work shop on re-branding our firm. It's funny how we all know the information in this book in some fashion, but Tim did a great job in outlining the process for an agency to follow.

I hope others find insight, inspiration & success in this book.
5.0 out of 5 stars Take a Stand for Yourself! 30 May 2007
By Baris Ozaydinli - Published on
Format: Paperback
Advertising and Brand Building Agencies generally sell branding strategies to their clients but most of them have no clue about their own brands. I really enjoy this book because it is specifically about Agency Brands and how to brand them. I really believe as an agency owner that we should build our own brands before we even consider selling ideas to other brands. I always saw myself as the brand manager of my own company. Leading by example is great strategy, first build your own brand than sell advice to others.

Tim Williams takes us in a very helpful journey about how to brand agencies. He raises very important questions and defines a clear path for branding agencies. I took a lot of notes while reading this title and thought it was well worth the time.

I reccomend this book to agency owners, leaders and anyone who is in a related business.
4.0 out of 5 stars The only book of its kind that I could find 10 Nov. 2008
By Paul Sage - Published on
Format: Paperback
"Take a Stand for Your Brand" is a comprehensive summary of all the things that small and mid-size ad agencies should be thinking about.

Like the cobbler's children who have no shoes, advertising agencies often fail to practice good branding discipline for themselves.

Why is it easier to tell another company how to brand itself than to brand yourself? Because branding requires you to define your business and the opportunities for a unique position. This process forces an agency to define what it is and what it isn't. You can't be everything to everybody.

At first look you'll think you paid too much for this paperback book, but it's chock-full of good exercises and ideas. There's no "silver bullet" answer to any one agency's problems, but that's to be expected.
4.0 out of 5 stars Quality thinking 4 Oct. 2015
By Will Roffé - Published on
Format: Kindle Edition Verified Purchase
I enjoyed the thinking in this book and the models presented. Creating successful brands needn't be more difficult than following the key model presented here. Tim operates in the ad agency niche, but the concepts here are relevant to any industry. I would have given this a 5-star rating but the formatting and duplication of content issues was irritating. (At least that's how it was for me on my iPad using the Kindle app). Get a better editor or use different software to put the book together. Still good content.
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