Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out Paperback – 31 Aug 2005
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Not only does the author put the spotlight on the value of really creating a great agency brand, but then he tells you how to do it.
Well worth the read.
"Take A Stand For Your Brand" is a must read if you provide professional services in the Advertising & Marketing industry. I purchased this book for every member of our leadership team and we just went through our first group work shop on re-branding our firm. It's funny how we all know the information in this book in some fashion, but Tim did a great job in outlining the process for an agency to follow.
I hope others find insight, inspiration & success in this book.
Tim Williams takes us in a very helpful journey about how to brand agencies. He raises very important questions and defines a clear path for branding agencies. I took a lot of notes while reading this title and thought it was well worth the time.
I reccomend this book to agency owners, leaders and anyone who is in a related business.
Like the cobbler's children who have no shoes, advertising agencies often fail to practice good branding discipline for themselves.
Why is it easier to tell another company how to brand itself than to brand yourself? Because branding requires you to define your business and the opportunities for a unique position. This process forces an agency to define what it is and what it isn't. You can't be everything to everybody.
At first look you'll think you paid too much for this paperback book, but it's chock-full of good exercises and ideas. There's no "silver bullet" answer to any one agency's problems, but that's to be expected.