- Paperback: 230 pages
- Publisher: Actuation Press (30 July 2010)
- Language: English
- ISBN-10: 0615379273
- ISBN-13: 978-0615379272
- Product Dimensions: 15.2 x 1.3 x 22.9 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 506,764 in Books (See Top 100 in Books)
- See Complete Table of Contents
Take Charge Product Management: Take Charge of Your Product Management Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Product Manager Paperback – 30 Jul 2010
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
From the Author
My objective is to provide you with a well-defined path as you embark on your career as a product manager. The scope of this book provides a framework for both newly minted product managers, as well as more seasoned product managers. Since the science of product management is highly variable because of the range of industries it crosses and the availability of resources accompanying each company's stage of growth, this book focuses on the common threads rather than highlighting the differences.
Although this book was designed specifically to help product managers succeed within their organizations, the information should also prove helpful to functional business leaders and senior executives. Given that product management lacks a central industry standard, organizations looking to establish a product management function often lack clarity on what product management means, the value of the role, and its boundaries.
Whether you're a CEO looking to implement a product management function or a functional business leader looking to ensure a strong working relationship with a new product management team, the substance of the book should clarify how the pieces fit.
From the Back Cover
Unlock your product management potential and achieve breakthrough performance for your products and company!
If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.
Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value.
Learn how to:
* Understand what's expected of you at each stage of your company's growth
* Add value to your organization by understanding your executives' expectations
* Evaluate the range of product management approaches available
* Gather the mission-critical information you need to succeed
* Develop an effective vision for your offering
* Align your organization behind your product decisions
* Form cross-functional teams and synchronize with the development team
* Shift from reactive to proactive product management
* Document your resultsSee all Product Description
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
Besides the unique format, Geracie's depth on certain topics makes this an essential read. For the first time, someone finally recognizes the different Product Management roles and how they change relative to the size of your company - yes size does matter.
I found it refreshing that tips and tools were provided through each step of the Product Management process. My only problem reading this book was that I wish I had this book 10 years ago when I had started my career. Having a mentor in a book is invaluable.
In each chapter the author uses:
-A 'story' at the start of each chapter to illustrate what a product manager needs to move forward.
-Practical or theoretical pointers, tips and tools (progressively illustrated chapter by chapter).
-Each chapter ends with a summary of tip for taking charge.
The chapter layouts come across rather messy and even unstructured throughout the book (something that easily could be improved for the next editions). Do not let this element stop you, as the actual content itself is really good in giving a good overview on what product management is about.
In this rather small book of 230 pages the author does a great job to cover all the elements needed to get (new or existing) product management started (and going). The book is just so rich in tips and tricks that all can learn a lot more (or just that little bit extra) on product management.
Content-wise this is a very solid book...a great introduction or refresher. I loved reading it.
Chapter 1: Your mission, should you choose to accept it
-Minting product managers
-What exactly is product management?Read more ›
Most Recent Customer Reviews
Greg Geracie has written an important and useful book for Product Managers. This is a book that is easy to use and get value from and will be invaluable for anyone who is getting... Read morePublished on 31 Jan. 2013 by Peter Hiscocks
This book is an excellent introduction to the challenges faced by a Product Manager with some good general advise and tools to understand you market and put processes in place to... Read morePublished on 6 Sept. 2012 by wild duck