From the Author
My objective is to provide you with a well-defined path as you embark on your career as a product manager. The scope of this book provides a framework for both newly minted product managers, as well as more seasoned product managers. Since the science of product management is highly variable because of the range of industries it crosses and the availability of resources accompanying each company's stage of growth, this book focuses on the common threads rather than highlighting the differences.
Although this book was designed specifically to help product managers succeed within their organizations, the information should also prove helpful to functional business leaders and senior executives. Given that product management lacks a central industry standard, organizations looking to establish a product management function often lack clarity on what product management means, the value of the role, and its boundaries.
Whether you're a CEO looking to implement a product management function or a functional business leader looking to ensure a strong working relationship with a new product management team, the substance of the book should clarify how the pieces fit.