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TWITTER IS NOT A STRATEGY Hardcover – 11 Nov 2014

4.0 out of 5 stars 28 customer reviews

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Product details

  • Hardcover: 268 pages
  • Publisher: St. Martin's Press (11 Nov. 2014)
  • Language: English
  • ISBN-10: 1137279303
  • ISBN-13: 978-1137279309
  • Product Dimensions: 15.2 x 1.9 x 580.6 cm
  • Average Customer Review: 4.0 out of 5 stars 28 customer reviews
  • Amazon Bestsellers Rank: 1,137,669 in Books (See Top 100 in Books)
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Review

Praise for Tom Doctoroff's Previous Works:

Praise for "What Chinese Want: "

"With insight and energy, Doctoroff...takes on the daunting task of explaining the Chinese character... This in-depth, lively precis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market." --"Publishers Weekly"

"A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom... A no-nonsense book by an enlightened capitalist." --"Kirkus Reviews"

"Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China...An essential read." --"Library Journal"

Praise for "Billions: "

"Mr. Doctoroff's book sheds much-needed light on the differences between Chinese and Western cultural preferences, and should be of interest to businessmen and general readers alike. Most importantly, his observations should help multinational companies understand their target audience, and enable them to market their brands more effectively to China's hungry consumers." --"The Wall Street Journal
"

"The Asia CEO of the J. Walter Thompson advertising agency, Doctoroff uses characteristic wit and decades of experience to take on the twin hypes of digital media and the China market and to offer insightful principles for successful customer engagement and integrated brand marketing."--Berlin School of Creative Leadership

"[A] thoughtful...business guide [with a] spot-on premise...and nuggets of fresh wisdom sprinkled throughout."-- "Publishers Weekly
"

Praise for Tom Doctoroff's Previous Works:

Praise for "What Chinese Want: "

"With insight and energy, Doctoroff...takes on the daunting task of explaining the Chinese character... This in-depth, lively precis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market." --"Publishers Weekly"

"A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom... A no-nonsense book by an enlightened capitalist." --"Kirkus Reviews"

"Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China...An essential read." --"Library Journal"

Praise for "Billions: "

"Mr. Doctoroff's book sheds much-needed light on the differences between Chinese and Western cultural preferences, and should be of interest to businessmen and general readers alike. Most importantly, his observations should help multinational companies understand their target audience, and enable them to market their brands more effectively to China's hungry consumers." --"The Wall Street Journal"

""Twitter Is Not a Strategy" takes you back to basics... and back to ensuring you're actually creating a brand and noJanit just a lot of one-way propaganda." - "Inc. Magazine"'s list of "11 Great Business Books to Read Right Now"

"A rallying cry for the advertising industry to refocus on actual brands." - "Women's Wear Daily"

"The Asia CEO of the J. Walter Thompson advertising agency, Doctoroff uses characteristic wit and decades of experience to take on the twin hypes of digital media and the China market and to offer insightful principles for successful customer engagement and integrated brand marketing."--Berlin School of Creative Leadership

"[A] thoughtful...business guide [with a] spot-on premise...and nuggets of fresh wisdom sprinkled throughout."-- "Publishers Weekly"

"Facebook, Twitter and other social media have changed everything about marketing, but good branding requires more than "likes," tweets and cat GIFs, according to Tom Doctoroff, author of the highly anticipated upcoming title" Twitter is Not a Strategy." -"TheStreet.com's #1 Pick for "Best Business Books Coming Out This Week"

Praise for Tom Doctoroff's Previous Works:

Praise for "What Chinese Want: "

"With insight and energy, Doctoroff...takes on the daunting task of explaining the Chinese character... This in-depth, lively precis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market." --"Publishers Weekly"

"A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom... A no-nonsense book by an enlightened capitalist." --"Kirkus Reviews"

"Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China...An essential read." --"Library Journal"

Praise for "Billions: "

"Mr. Doctoroff's book sheds much-needed light on the differences between Chinese and Western cultural preferences, and should be of interest to businessmen and general readers alike. Most importantly, his observations should help multinational companies understand their target audience, and enable them to market their brands more effectively to China's hungry consumers." --"The Wall Street Journal"

"Twitter Is Not a Strategy" takes you back to basics... and back to ensuring you're actually creating a brand and noJanit just a lot of one-way propaganda. "Inc. Magazine s list of 11 Great Business Books to Read Right Now" "

A rallying cry for the advertising industry to refocus on actual brands. "Women's Wear Daily"

The Asia CEO of the J. Walter Thompson advertising agency, Doctoroff uses characteristic wit and decades of experience to take on the twin hypes of digital media and the China market and to offer insightful principles for successful customer engagement and integrated brand marketing. "Berlin School of Creative Leadership"

[A] thoughtful business guide [with a] spot-on premise and nuggets of fresh wisdom sprinkled throughout. "Publishers Weekly"

Facebook, Twitter and other social media have changed everything about marketing, but good branding requires more than "likes," tweets and cat GIFs, according to Tom Doctoroff, author of the highly anticipated upcoming title" Twitter is Not a Strategy." "TheStreet.com's #1 Pick for "Best Business Books Coming Out This Week"

With insight and energy, Doctoroff takes on the daunting task of explaining the Chinese character This in-depth, lively precis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market. "Publishers Weekly on What Chinese Want"

A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom A no-nonsense book by an enlightened capitalist. "Kirkus Reviews on What Chinese Want"

Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China An essential read. "Library Journal on What Chinese Want"

Mr. Doctoroff's book sheds much-needed light on the differences between Chinese and Western cultural preferences, and should be of interest to businessmen and general readers alike. Most importantly, his observations should help multinational companies understand their target audience, and enable them to market their brands more effectively to China's hungry consumers. "The Wall Street Journal on Billions""

Twitter Is Not a Strategy takes you back to basics... and back to ensuring you're actually creating a brand and noJanit just a lot of one-way propaganda. Inc. Magazine s list of 11 Great Business Books to Read Right Now"

A rallying cry for the advertising industry to refocus on actual brands. Women's Wear Daily

The Asia CEO of the J. Walter Thompson advertising agency, Doctoroff uses characteristic wit and decades of experience to take on the twin hypes of digital media and the China market and to offer insightful principles for successful customer engagement and integrated brand marketing. Berlin School of Creative Leadership

[A] thoughtful business guide [with a] spot-on premise and nuggets of fresh wisdom sprinkled throughout. Publishers Weekly

Facebook, Twitter and other social media have changed everything about marketing, but good branding requires more than "likes," tweets and cat GIFs, according to Tom Doctoroff, author of the highly anticipated upcoming title Twitter is Not a Strategy. TheStreet.com's #1 Pick for "Best Business Books Coming Out This Week

With insight and energy, Doctoroff takes on the daunting task of explaining the Chinese character This in-depth, lively precis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market. Publishers Weekly on What Chinese Want

A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom A no-nonsense book by an enlightened capitalist. Kirkus Reviews on What Chinese Want

Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China An essential read. Library Journal on What Chinese Want

Mr. Doctoroff's book sheds much-needed light on the differences between Chinese and Western cultural preferences, and should be of interest to businessmen and general readers alike. Most importantly, his observations should help multinational companies understand their target audience, and enable them to market their brands more effectively to China's hungry consumers. The Wall Street Journal on Billions

"

-Twitter Is Not a Strategy takes you back to basics... and back to ensuring you're actually creating a brand and noJanit just a lot of one-way propaganda.- --Inc. Magazine's list of -11 Great Business Books to Read Right Now-

-A rallying cry for the advertising industry to refocus on actual brands.- --Women's Wear Daily

-The Asia CEO of the J. Walter Thompson advertising agency, Doctoroff uses characteristic wit and decades of experience to take on the twin hypes of digital media and the China market and to offer insightful principles for successful customer engagement and integrated brand marketing.- --Berlin School of Creative Leadership

-[A] thoughtful...business guide [with a] spot-on premise...and nuggets of fresh wisdom sprinkled throughout.- --Publishers Weekly

-Facebook, Twitter and other social media have changed everything about marketing, but good branding requires more than -likes,- tweets and cat GIFs, according to Tom Doctoroff, author of the highly anticipated upcoming title Twitter is Not a Strategy.- --TheStreet.com's #1 Pick for -Best Business Books Coming Out This Week

-With insight and energy, Doctoroff...takes on the daunting task of explaining the Chinese character... This in-depth, lively precis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market.- --Publishers Weekly on What Chinese Want

-A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom... A no-nonsense book by an enlightened capitalist.- --Kirkus Reviews on What Chinese Want

-Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China...An essential read.- --Library Journal on What Chinese Want

-Mr. Doctoroff's book sheds much-needed light on the differences between Chinese and Western cultural preferences, and should be of interest to businessmen and general readers alike. Most importantly, his observations should help multinational companies understand their target audience, and enable them to market their brands more effectively to China's hungry consumers.- --The Wall Street Journal on Billions



"Twitter Is Not a Strategy takes you back to basics... and back to ensuring you're actually creating a brand and noJanit just a lot of one-way propaganda." --Inc. Magazine's list of "11 Great Business Books to Read Right Now"

"A rallying cry for the advertising industry to refocus on actual brands." --Women's Wear Daily

"The Asia CEO of the J. Walter Thompson advertising agency, Doctoroff uses characteristic wit and decades of experience to take on the twin hypes of digital media and the China market and to offer insightful principles for successful customer engagement and integrated brand marketing." --Berlin School of Creative Leadership

"[A] thoughtful...business guide [with a] spot-on premise...and nuggets of fresh wisdom sprinkled throughout." --Publishers Weekly

"Facebook, Twitter and other social media have changed everything about marketing, but good branding requires more than "likes," tweets and cat GIFs, according to Tom Doctoroff, author of the highly anticipated upcoming title Twitter is Not a Strategy." --TheStreet.com's #1 Pick for "Best Business Books Coming Out This Week

"With insight and energy, Doctoroff...takes on the daunting task of explaining the Chinese character... This in-depth, lively precis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market." --Publishers Weekly on What Chinese Want

"A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom... A no-nonsense book by an enlightened capitalist." --Kirkus Reviews on What Chinese Want

"Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China...An essential read." --Library Journal on What Chinese Want

"Mr. Doctoroff's book sheds much-needed light on the differences between Chinese and Western cultural preferences, and should be of interest to businessmen and general readers alike. Most importantly, his observations should help multinational companies understand their target audience, and enable them to market their brands more effectively to China's hungry consumers." --The Wall Street Journal on Billions

About the Author

Tom Doctoroff is Asia CEO for J. Walter Thompson, and the author of Billions and What Chinese Want . He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio, as well as Financial Times, Business Week, The Wall Street Journal, and The New York Times.


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