- Paperback: 336 pages
- Publisher: Laurence King; Min edition (25 Aug. 2014)
- Language: English
- ISBN-10: 1780671849
- ISBN-13: 978-1780671840
- Product Dimensions: 15.2 x 2.9 x 19.7 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (16 customer reviews)
- Amazon Bestsellers Rank: 27,610 in Books (See Top 100 in Books)
Symbol (Mini) Paperback – 25 Aug 2014
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently bought together
Customers who bought this item also bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
If you are a seller for this product, would you like to suggest updates through seller support?
About the Author
Steven Bateman is a freelance writer who has worked with some of the UK's leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico and Varoom. Angus Hyland is a graduate of the Royal College of Art and a partner at Pentagram Design London. His work for LKP includes The Picture Book (2010) with Roanne Bell and, with Angharad Lewis, The Purple Book (2013).
What other items do customers buy after viewing this item?
Top Customer Reviews
There is no possibility of any book being a complete catalogue of commercial logo symbols. There are just too many. Rather than focusing on well known symbols, this book gives a judicious range of different types, with occasional explorations in more depth.
This is a book I use a lot in working with designers and developing company brands. There are no poor or ill-conceived symbols in this book, and it gives a strong basis for taking things in a new direction.
The 1300 symbols in the book are divided into two sections: Abstract and Representational. These are subdivided into categories like stripes (fifteen examples) arrows (twenty-five) radiating/circular (twenty-three) sun (fourteen) birds (thirty-two) or hearts (twenty-two). I thought the Representational pages the most fascinating because designers have to use a familiar object and change it into a unique version for a company so it will be recognisable anywhere. Anything that has a curve to it (bird, heart, eye) seems to encourage designers to create some wonderful company brandmarks.
Scattered through the pages are some case histories (over two or three pages) where there is a closer look at selected company marks. These are the only pages that use colour. All the symbols have credits for company, country, designer, date and a brief description of what the design is for.
There are a few hundred names, from around the world, in the designer index and Pentagram gets the most inclusions with sixty-two symbols, Chermayeff & Geismar get thirty-six and Karol Silwka (from Poland) gets thirty-one. Oddly the great designer Saul Bass only has one entry and Herb Lubalin none, I suppose because he was essentially a type man. There is a company and sector index also.Read more ›
Most Recent Customer Reviews
The book was quite battered and has grubby marks. Looks used. Not happy.Published on 13 April 2015 by J Fox
A great overview and a categorisation of the iconic symbols.Published on 3 April 2015 by Petar Simic