Buy Used
£10.05
+ £0.00 UK delivery
Used: Good | Details
Condition: Used: Good
Comment: Ships from USA. Please allow 2 to 3 weeks for delivery. Dust Cover Missing. Light shelf wear and minimal interior marks. A tradition of quality and service.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Switch: How to Change Things When Change Is Hard Hardcover – 16 Feb 2010

4.7 out of 5 stars 115 customer reviews

See all 22 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
£12.10 £7.63
click to open popover


Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Hardcover: 305 pages
  • Publisher: Broadway Business; 1 edition (16 Feb. 2010)
  • Language: English
  • ISBN-10: 0385528752
  • ISBN-13: 978-0385528757
  • Product Dimensions: 14.7 x 2.9 x 21.6 cm
  • Average Customer Review: 4.7 out of 5 stars 115 customer reviews
  • Amazon Bestsellers Rank: 280,290 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

Review

 “Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than 'willpower, ' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With "Switch" they have shaped a path that leads in a most promising direction.”
"--The Wall Street Journal"
“’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller "Made to Stick." Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…"Switch" is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valu

Witty and instructive The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives tools that are more effective than 'willpower, ' 'leadership' and other easier-said-than-done solutions. For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction.
--The Wall Street Journal
Your brain is not of one mind, " say the brothers Heath, co-authors of the bestseller Made to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider Switch is crammed with stories covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.
--Fort Worth Star-Telegram

Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works Even when change isn't easy, it's often worth making.
--Time

Dan and Chip Heath have done it again Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.
--BusinessWeek.com

No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book.
--Smartmoney.com
"

"Witty and instructive...The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower, ' 'leadership' and other easier-said-than-done solutions. ...For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction."
--The Wall Street Journal

"'Your brain is not of one mind, '" say the brothers Heath, co-authors of the bestseller Made to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider...Switch is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration."
--Fort Worth Star-Telegram

"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works...Even when change isn't easy, it's often worth making."
--Time

"Dan and Chip Heath have done it again...Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read."
--BusinessWeek.com

"No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. "
--Smartmoney.com

Book Description

Change doesn't need to be hard. Just Switch --This text refers to an out of print or unavailable edition of this title.

See all Product description

Customer reviews

Top customer reviews

on 18 July 2013
Format: Paperback|Verified Purchase
0Comment| 8 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 12 April 2017
Format: Paperback|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 9 February 2011
Format: Paperback|Verified Purchase
0Comment| 13 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 2 April 2017
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 20 May 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 18 July 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 22 May 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 13 March 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Would you like to see more reviews about this item?

Pages with related products. See and discover other items: growth development finance

Where's My Stuff?

Delivery and Returns

Need Help?