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The Swing Factory Paperback – 4 Oct 2004
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'Leslie King, the father of the Swing Factory method, was one of the greatest students of the golf swing.' -- Gary Player
'The best book on golf instruction I have ever read.' -- Des Lynam
'This is golf's best-kept secret.' -- Hugh Grant
From the Author
As the co-author of The Swing Factory we would like to thank users of Amazon for helping to make the book the publishing phenomenon it has become. Since its publication in October 2004 it has sold over 22,000 copies, an enormous amount for a book of its price and subject.
One of the reasons for its success was that it addressed the average golfer. It is intended for those who have struggled for years and offers a time proven method of instruction. The teachings contained within are not theoretical and they have been used in tens of thousands of one to one sessions over the last 50 years.
Above all its message is that 95% of golfers share 95% of the same faults. Day after day and year after year, visitors to The Swing Factory bring with them the same faults. The books message has been welcomed enthusiastically by thousands of golfers. Here are a few things readers have said; Peter Alliss describes it as excellent, Des Lynam said it was the best book on golf instruction he had ever read, Ray Haughton from talk sports golf show said it should be at the front of everyones collection, Johnny Francombe called it outstanding and Frank McKintock said it was a revelation.
So you can imagine our surprise when we logged on to Amazon to find the books first ever poor review. We are sorry Malcolm Barr if you did not enjoy the book and we would be only to happy to give you a complimentary session to show you how it works in real life! However, we would just like to take up a few points you have mentioned just to reassure you that it really works!
The book is not for the novice only. Since the schools inception in 1952 we have taught hundreds of top line golf professionals and secured many tour victories. After the books publication two new visitors arrived at the swing factory. One was a + 4 handicap player and the other a + 2. They were really struggling badly and had been to every tour teacher, household name, and actually got worse. They were so disillusioned that they almost gave up the game. After reading The Swing Factory they told us that for the first time ever they actually had a clear idea where they had to be at each and every stage of the swing and both have turned their games around and are competing at the highest amateur level.
The book is very basic and that was our intention. Between us we have taught this game for over 60 years and without question 95% of players share 95% of the same faults. No matter how many books golfers have read and how many DVDs they have watched most players have no idea where they should be at each stage of the swing. We feel that with the book we have created a sincere easy to follow guide that crystallises our lifes work!
There is nothing old fashioned or new fashioned about teaching the golf swing. Swings are as bad today as they were 50 years ago and the only way long term improvement can be made is by going through each position bit by bit, stage by stage. For it is these positions that keep the club on line to deliver the club head powerfully and squarely to the ball at impact and beyond. The backswing is a passive phase of the swing and the transition from backswing to downswing is indeed the slowest part of the swing. Most new visitors to The Swing Factory are actually taught to stop at the top of the backswing whilst modelling their new swings. This allows them to complete the backswing with ultimate precision and to start the downswing on the correct plane. As their new swing become natural the stop evolves into a very slight pause and then evolves again into a free flowing continuous movement. If you study the swings of Earnie Els and Luke Donald you will have a picture of how the tempo of the swing will look once the swing has been built. In fact if you study the position of these two great players you will see that at each of the four swing stages they are almost identical to our master sequence and are a great example to all. The books success has guaranteed a follow up and the "Swing Factory Volume Two Programme for Immediate Improvement - 12 lessons and the story behind golfs Holy Grail" will be out towards the end of next year. The book continuous along the same lines as the first and deals directly and in great detail with the specific faults suffered by 95% of average golfers. It offers in twelve lessons our combined experience of over 60 years of one to one lessons. It is also anecdotal and tells of our experiences in teaching this great game over the last 30 years.
Meanwhile, watch out for the Swing Factory during sky ones coverage of the all star cup, being played over August bank holiday weekend at Celtic Manor. Celebrities from USA and Europe will be lining up in a Ryder cup style challenge. The event should be good fun try to tune in!
If any Amazon users have trouble understanding any part of the book or are unsure about any particular phase or position of the swing, please dont hesitate to give us a call. We can be reached on 0207 235 2468. You will probably get the answer phone but do not worry, we will get back to you!
Top customer reviews
Most of what this book covers confirms the best of the other books. However, where this book really scores is in seperating cause and effect. Intellectually I know just about everything this book covers - as I should considering the number of other swing books I've read. What this book covers where others don't is the muscular signals that make the swing work - and those that kill it.
This book is aimed at golfer's of any standard - novice to expert. It succeeds. The instruction is clear, the drills excellent, the method the best I've seen. I'm looking forward to finally being able to consistently find the coorect path to impact with every club in the bag.
A very different approach to the usual golfing books, contains a proven system of how to obtain an effective & reliable swing.
A well kept secret that is now out in the open! Worth every penny.
Having made good progress just form the book the obvious next step was to visit the Knightsbridge Golf School and build on what I had read in the book. What a revelation! Within two months my handicap was down to 20 and after 6 months down to 16. The beauty of the book is that it can constantly be referred to in order to make sure that you are maintaining what is being taught.
To conclude, the book is ideal for all standards from the absolute novice (before they pick up any bad habits!) to players playing to scratch and will significantly improve anyone's game if the steps are followed accurately.
The book is beautifully presented and develops a good looking, simple and effective swing. The swing is broken down into stages with simple checkpoints at each stage. By learning these stages at home (no need to actually hit golf balls) you quickly ingrain the motion into your subconcious and the swing is there for you to use. You simply swing in slow motion, checking you have it right along the way. It's remarkably simple.
For me, the biggest benefit has been that I simply enjoy the game so mnuch more. Not only am I significantly better.than I was, but my game is now all about choosing the right club and making the right shot. Before, the primary part of my game was all about hitting the ball cleanly and hoping I got hold of it and sent it the right direction, but now I have sufficient confidence to let my swing work. To use an analogy in the book, it's similar to the feeling of getting to grips with driving a car. At first, it's overwhelming, but once you have the gear changes and clutch down (and relegated to the subconcious), you can concentrate on your surroundings and executing the right driving moves knowing you can do it. That's how it feels for me, I know I will swing the club and hit the ball straight, I just have to select the right shot. I can't begin to tell you how much more enjoyable that makes the game.
I'd highly recommend this to any golfers that are struggling after trying lots of other methods. For new golfers, I'd say this is even more important. With this book and about a month of home practice for 5-10 mins a day, the new golfer can go to the driving range and be hitting the ball straight and far remarkably quickly. I know this because, having recommended several friends to the school (and now book) I have watched people who never picked up a club before competing with me (now a 15 handicap) on the course very quickly. If you want to introduce a friend to golf, buy him this book in the winter and tell him to do as it says. By the time the courses open again in Spring, you'll have somebody who can match you for hitting.
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