Sway: The Irresistible Pull of Irrational Behavior Hardcover – 17 Jun 2008
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About the Author
Ori Brafman is coauthor of The Starfish and the Spider and is a renowned organizational expert who regularly speaks before Fortune 500, governmental, and military audiences. A graduate of Stanford Business School, he lives in San Francisco.
Rom Brafman holds a Ph.D. in psychology and has taught university courses in personality and personal growth. His current research interests focus on the dynamics of interpersonal relationships. He has a private practice in Palo Alto, California.
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What would make this book gain the extra two stars? More content, more examples, and a little less "context bias". What do I mean by context bias? Well, whilst the stories are true, they do omit a few little-known facts that would actually sway you AWAY from what the authors are saying. I won't give examples, as that'll spoil the stories for the reader (and they are very well told stories). Nevertheless, the authors look like they are onto something, so I give them the benefit of the doubt in that statistically what they're talking about does make sense (I write from a mathematician's point of view in that respect).
The book has an American bias, as I didn't know what drafting was (in basketball). The book gives an extremely brief description of drafting, but no content in how it works in the real world - I had to do a Google search and look up 'drafting' on Wikipedia to really understand why the story about drafting was relevant to the book. It's kind of like if this were a UK book, not explaining the offside rule in football ('soccer') to non-football followers.
Do I recommend this book?
If you like a different take on how people operate, YES.
If you like well told stories, a definite YES.
All in all, it's a good read: it lasts as long as a standard film, but much cheaper. But weirdly I felt "short-changed" once I finished reading it, a similar feeling to when you watch a film and at the end you're told "it was all a dream".
Try a different behaviour by not reading book reviews and buying this book on intuition alone... you won't be disappointed.