The Sustainable Network: The Accidental Answer for a Troubled Planet (Sustainable Living Series) Paperback – 30 Oct 2009
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About the Author
Sarah Sorensen is the principal of Sorensen Consulting, a sustainability and strategic communications consultancy. She spent eight years at Juniper Networks in a variety of product and corporate marketing roles. During her tenure, she created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. She also managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.
Top customer reviews
Most helpful customer reviews on Amazon.com
This book is for the NGO trying to solve problems in the trenches, businesses who are eager to create new partnerships with consumers and government, government trying to provide helpful services to citizens and for you and me to do more than hang out on Facebook and be part of the solution.
Ms. Sorensen provides simple and clear technical explanations with relevant case studies as to the value of the Sustainable Network. In addition she shares helpful implementation guidelines. The chapters are brief and self-contained. I felt as if I had a learned friend chatting with me over coffee. I feel inspired and ready to make the Network even more sustainable.
"The Sustainable Network" spells out lofty promises for The Network - the Internet and all attendant networks. Think of Jared Diamonds' "Guns, Germs, and Steel" in the beginning of the book: the Social Anthropology of computer networks which, which along with Food and Energy, drives the world's economy.
This helped me to gain perspective on the intractable and irreversible impact of The Network on the lives of 1.6+ billion people now...
The book charges ahead with a serious body of research but by calling on each of us "nodes" be stakeholders in The Network. Sustainable Network doesn't get boring even when the author gets into details that she calls the "weeds". On the contrary, Sorenson is an Accountability Coach here and has calls to action for individuals and businesses, with ample supporting data to make her points stick.
Walter A. Patti
The author is a former employee of Juniper Networks, a major producer of the routers and switches that make up the "guts" of the internet. As an "insider" she has many helpful discussions about the many factors that shape the internet we use, its strengths and adaptiveness, its ability to survive major attacks, and its weaknesses that may place the data we transmit over it at risk. The book serves best as an omnibus of content for most any question you ever had about networks in general and THE network in particular.
The subtitle is "The Accidental Answer for a Troubled Planet." The implication I read is that through the networks we've created we'll be able to save our planet. That is a moot point. While the Internet is rapidly becoming the medium of choice for information sharing, it doesn't come without a price. As she states, the servers, routers, and switches that send information on its way require a steady stream of electrons for their operation, and at current rates of expansion, it is not clear that we'll be able to afford the electrical power plants that will continue to allow that expansion. This is one of the few books I've read that has addressed this particular energy problem in some depth.
A sampling of chapters that address current issues include:
What's So Smart About an Energy Grid?
Is Broadband Really That Important?
Rocking the Vote
Antisocial Network Engineering
Government's Role in Protecting the Network's Integrity
21st-Century Warfare: Cyberattacks
The Health Net
Not by Accident: Social Networking
As a prototypical nerd, I hope that she's correct in suggesting the Internet may be a major means of "saving" the planet, i.e. The Sustainable Network may become a model for the "Sustainable World." My nightmare is that human nature will remain rigidly rooted in its prehistoric "small group" past, and we'll continue to make decisions for the benefit of our small group, but decisions that lead to the degradation of the planet.
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