Similar authors to follow
See more recommendations
Customers Also Bought Items By
Susan Greenfield, one of the world's pre-eminent scientists, takes the reader on a guided tour of the final frontier in human understanding: the brain.
Locked away remote from the rest of the body in its own custom-built casing of skull bone, with no intrinsic moving parts, the human brain remains a tantalising mystery. But now, more than ever before, we have the expertise to tackle this mystery - the last 20 years have seen astounding progress in brain research.
Susan Greenfield begins by exploring the roles of different regions of the brain. She then switches to the opposite direction and examines how certain functions, such as movement and vision, are accommodated in the brain. She describes how a brain is made from a single fertilized egg, and the fate of the brain is traced through life as we see how it constantly changes as a result of experience to provide the essence of a unique individual.
If you’ve ever wondered what effect video games have on your children’s minds or worried about how much private information the government and big companies know about you, ID is essential reading.
Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before; now more then ever we urgently need to look at what we want for ourselves as individuals and for our future society.
ID is an exploration of what it means to be human in a world of rapid change, a passionately argued wake-up call and an inspiring challenge to embrace creativity and forge our own identities.
In the near future, humanity has experienced a great schism. The larger part is ruled by instinct and pleasure: they are ageless, beautiful yet wholly dependent on technology designed by previous generations to sustain them. Having no social structure or self-consciousness to speak of, to the minority they are simply known as the Others.
But into this unmarked, timeless community walks Fred, the first visitor from a far-off land. His people are the N-Ps, governed by logic, revolted by the mindless, unfettered sollipsism of the Others. In all respects a model N-P, as Fred conducts his studies, he finds himself caught in an awkward relationship with his test subjects.
Fred begins to feel for the childlike members of the Dwelling he observes. Embracing their gaudy, hyperreal life of screens and implants, Fred begins to be changed himself, even as he begins to affect the minds of these Others in ways that may not be to their benefit.