Surviving a Downturn: Building a Successful Business...without Breaking the Bank (Business on a Shoestring) Paperback – 19 Sep 2011
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About the Author
Jeremy Kourdi is a business consultant and author of seven books on management. He has worked with several high-profile organisations, including The Economist, The Chartered Institute of Management, HSBC and London Business School.
Top customer reviews
There's plenty of sensible advice with the following chapter titles:
1 - What causes a business downturn?
2 - Boosting profitability
3 - Focusing on customers
4 - Increasing revenue
5 - Improving sales and the sales process
6 - Controlling costs and cash flow
7 - Leading your business through a downturn
8 - Leading your team through tough times
9 - Making decisions and solving problems
Content-wise, it's probably a four star book but I don't feel that there's anything special in here that you won't get from other turnaround books. The book is only 170 pages long so the coverage is wide but not deep. It's a quick read but it doesn't give the general reader enough guidance on how to do things it recommends.
I've docked it a star because I feel misled by the title and I'm not happy with the way the book has been produced. Each chapter stars with a block of white text in a pale grey background. I find these introductions hard to read and other sections of chapters are in light grey print on a white background. I'm all for reinforcing points and creating contrast but I don't like to be reminded that my eyes aren't as sharp as they used to be.
About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 3 stars is worthwhile.
Paul Simister, business coach
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