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Sure Women Maximum Protection Everyday Fresh Antiperspirant Deodorant Cream - 45 ml Pack of 3

4.5 out of 5 stars 83 customer reviews

Price: £18.19 (£13.47 / 100 ml) FREE UK delivery.
Only 4 left in stock.
Dispatched from and sold by Direct Pharmacy.
2 new from £16.80
  • Comes with 48 hour antiperspirant deodorant cream
  • Clinically proven formula for constant protection against excessive sweating
  • Enhanced formula with TRIsolid body responsive technology
  • Contains highly effective skin moisturising ingredient
  • Dermatologically tested
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£18.19 (£13.47 / 100 ml) FREE UK delivery. Only 4 left in stock. Dispatched from and sold by Direct Pharmacy.

Product Description

Product Description

Sure Women Maximum Protection

Sure Women Maximum Protection in Everyday Fresh

Sure Women Maximum Protection is a 48 hour antiperspirant deodorant formulated with an enhanced formula with TRIsolid body responsive technology.

Sure Women Maximum Protection’s clinically proven formula provides up to 2x the protection against sweat.

The TRIsolid body responsive technology provides:

  • Scientifically proven wetness protection
  • Body responsive encapsulated technology with microcapsules that dissolve when you sweat and keep you smelling fresh throughout the day
  • A specially formulated skin moisturising ingredient to help prevent irritation

How it works

Sure Women Maximum Protection's TRIsolid technology acclimatises to the body by forming a protective network across sweat glands and a deep layer of protection. For maximum effect, apply to underarms before going to bed.

While resting, the TRIsolid formula adjusts to the body and this lasts throughout the following day, even after a shower. Sure Women Maximum Protection can also be reapplied in the morning.

Why apply at night?

Your body temperature is not consistent throughout the day and goes through a cycle known as the circadian rhythm. This cycle makes your skin more receptive at night when you sleep, which allows the formula to build up a strong layer of protection for the day ahead.

Why do I sweat?

We are all different, but sweating is a common hassle for most of us. The science behind sweating is actually simple. It is just our body’s way of “thermoregulation” or adjusting our internal body temperature. When we move around, our sweat glands perspire. As that moisture dries, our skin cools.

Sweating can also occur due to stressful situations such as going on a date, presentations at work or a packed train carriage. Our bodies attempt to come to the rescue with sweat and end up making us more self-conscious.

Can Maximum Protection help limit excessive sweating?
Sure Women logo

Maximum Protection is clinically proven to help protect you from those moments of excessive sweating, whatever the cause. It controls the amount you sweat, giving you the confidence to do more knowing there’s nothing to hide. Raise your arms without worry, stretch when you yawn, enjoy true underarm freedom.


Cyclopentasiloxane, Aluminum Zirconium Tetrachlorohydrex GLY, Dimethicone, Cyclomethicone, Cera Microcrystallina, Paraffin, Parfum, Silica, Sodium Starch Octenylsuccinate, Maltodextrin, Hydrolysed Corn Starch, Dimethicone Crosspolymer, BHT, Alpha-Isomethyl Ionone, Benzyl Alcohol, Benzyl Cinnamate, Benzyl Salicylate, Butylphenyl Methylpropional, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

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Product details

  • Boxed-product Weight: 100 g
  • Item model number: 8864887
  • ASIN: B00VV430EC
  • Date first available at Amazon.co.uk: 1 May 2013
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (83 customer reviews)
  • Amazon Bestsellers Rank: 66,631 in Beauty (See Top 100 in Beauty)

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Customer Questions & Answers

Customer Reviews

4.5 out of 5 stars
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Top Customer Reviews

I've had an ongoing problem with excessive sweating since I was a teenager & have tried all sorts of treatments including Driclor & 'long lasting' antiperspirants. None have done the trick as each have drawbacks (the 'long lasting' doesn't seem to be strong enough & the Driclor causes me irritation at times). I often end up resorting to stick on dress shields as sweat patches still show expecially on my work shirts.

I was keen to try the Sure Maximum Protection as part of a free product testing scheme from Sure. Trying new things is always good & if it solved my problems I'd be very happy.

I've had a mixed experience with the Sure Maximum Protection. The Everyday Fresh fragrance wasn't my favourite. I personally preferred the Confidence and Sensitive versions I tried with my Buzz vouchers.

The Sure Maximum Protection was easy to apply. All it needed was to apply it as you went to bed & wash it off in the morning. I found it didn't irritate like some of the others I've tried so that was a big positive. After a few nights of applying I did find my sweating reduced, but it never got to a stage where it stopped & got to a manageable level.

I tried the suggestion on the packet of applying it during the day. This increased my protection but had the negative effect of build up of sticky residue on the underarms of my clothes which was difficult to wash off so I have only used this with caution.
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An anti-perspirant product that provides long lasting protection, is definitely something I thought I would find useful. When it comes to anti-perspirants, I did not feel that my usual deodrants were giving me satisfactory protection all day, and the fragrances often did not last very long. I chose to apply Sure Maximum Protection Everyday Fresh after showering and before I got into bed each night, and even though I had some really busy and sometimes stressful days, I was impressed by how protected against excessive sweating I actually was. For me, this product ticked all the boxes, it provided long-lasting protection against sweating, is dermatologically tested, which is great for me as I sometimes suffer with sensitive skin and the product lasts a very long time which is great for someone like me who has limited money to spend. I loved that it has a really creamy consistency and texture and that it was very easy to apply, by twisting the bottle twice, enough product comes out for each underarm area. I think this is a fantastic concept, as it means you are using the right amount of product required and there is no waste, which is often not the case when you are spraying a deodrant. This was great for using immediately after shaving and I did not suffer from any irritation or discomfort, it is gentle on the skin and very moisturising. I am also a fan of this product because after using it, there was no residue or white marks left on my clothing, something that often bothers me about other deodrants. The fragrance is really lovely, it is a fresh everyday scent that although is not overpowering, lasts a long time, and is definitely something you could wear day in and out without getting sick of the smell.Read more ›
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I recently received a Sure Women Maximum Protection Everyday Fresh Antiperspirant Deodorant Cream 45ml free from Sure via BzzAgent to test. I followed the directions on the carton to the T. I must admit I had my doubts about the suggested application method - applying it at night and showering with it on the next morning - but I decided to give it a go. I was surprised with the results. I have worn it now when doing several strenuous, physical activities - including Zumba class, jogging and a night out with the girls - and I have been very pleased with the results. Sure Maximum Protection is a bit pricey but it is definitely worth it if you are worried about problem sweating.
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By Marley TOP 500 REVIEWERVINE VOICE on 12 Jan. 2014
Verified Purchase
This takes a bit of getting used to, if you normally use aerosols. It's a semi-solid stick in a twist up applicator and the instructions call for a couple of twists per underarm. It just doesn't seem like much when you see the little bits of cream poking through the top. It seems to work OK for normal daily activities but some days were a '3 or 4 twist' day for me and I felt confident that the cream would see me through.

I don't really suffer from major wetness usually so I can't comment on how effective it is on that score, but for still smelling as fresh at the end of the day as I was at the start I'd say it coped admirably and the scent is quite pleasant but not overpowering. The instructions say to put it on at night to give it a time to develop and start doing it's thing and not wash it off the next morning and that feels very weird to me but I went with it and whatever it's doing through the night seems to keep going through the next day. It claims to last 48 hours but I didn't get that long out of mine. I showered at night and reapplied ready for the next day and didn't wash it off in the shower the next morning. That's going to take a bit of getting used to.

It's a greener product than aerosol deodorants and better for the planet so I'm going to be sticking with this deodorant cream for a while, I think. It's quite a bit more expensive than normal deodorant but with only a couple of twists per application (and if you manage to get the advertised 48 hour protection) it will probably last longer than your usual brand and save money in the long run.
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