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Supertrends: Winning Investment Strategies for the Coming Decades by [Tvede, Lars]
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Supertrends: Winning Investment Strategies for the Coming Decades 1st , Kindle Edition

3.9 out of 5 stars 16 customer reviews

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This is a highly readable, intelligent and fun effort which just may help you make money many years down the line.   (UK–Analyst, September 2010). This is a highly recommended read. (Professional Investor, June 2012)

From the Inside Flap

Supertrends is more than an intellectual highly inspiring book. It hijacks you from short term consensus and powerfully redirects your thinking towards future perspectives. A must–read for all executives ready to challenge the status quo in order to have sound business visions. Dr Christian De Prati, Chief Executive Officer, Merrill Lynch Capital Markets AG

In 2009, I visited Lars Tvede to delver a keynote address to an elite group of technology investors and entrepreneurs. He impressed the audience with an analysis of trends emerging in the Energy, Biotech and IT sectors. In Supertrends, Lars has expanded on these ideas, doing a deep dive into global trends, demographic change and technology advances, and his conclusions pinpoint even more opportunities for the astute investor. It is a must–read for investors who are trying to understand where to find opportunity on a rapidly changing world! Farley Cash Duvall, Former Managing Director, Red Herring EMEA and current CEO of White Bull GmbH Zurich, Switzerland

It takes a keen sense of analysis and expansive creativity to think in terms of the next 40 years. Whether or not one buys into the crystal ball that Lars Tvede has developed, few could challenge that this is a unique and comprehensive look at out collective futures. Further, with the breadth of insights offered, there is something of value for everyone. Read it, then think about it. Barry A. Matsumori, Vice President, Wireless Connectivity, Qualcomm, Inc.

A must–read not only for business captains and investors, but for anybody interested in today s and tomorrow s world.  Lars Tvede s new book develops a mind–boggling and refreshingly optimistic! vision of the future. The book is exciting, thought–provoking, thrilling and fun! Ole Skov, former Managing Partner, Accenture

Product details

  • Format: Kindle Edition
  • File Size: 4815 KB
  • Print Length: 473 pages
  • Publisher: Wiley; 1 edition (25 May 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003O86F54
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.9 out of 5 stars 16 customer reviews
  • Amazon Bestsellers Rank: #856,789 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.9 out of 5 stars
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Top Customer Reviews

Format: Hardcover Vine Customer Review of Free Product ( What's this? )
This is a well research book seeking to cover a wide spectrum of investment opportunities and over a long time scale.

The analysis is strong on extrapolation of current trends and opportunities into the future. The author seems to be incredibly well read and extremely intelligent covering many different topics. With over 400 pages there is a lot of information to digest, but each section comes with a summary.

The author looks at 7 supersectors; finance, real estate, commodities, alternative energy, genomics & biotech, information technology, and luxury.

The problem is, as one other reviewer points out, many of the greatest investment opportunities will be in areas that the author probably has no knowledge of because the breakthroughs are yet to be made especially in the field of material physics (M Bhangal S).

The average investor will not be able to extrapolate the useful information provided within this book into a winning strategy. Rather the book suggests where a rich and resourceful advanced investor should be putting a portion of his long term wealth. So an interesting book but not much use for the majority.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
We all know that the world is getting more built up, warmer, over populated, over populated with older people, running out of fossil fuels and finding it harder to produce enough food. Property prices are not on the continual up, interest rates move, banks fail and lose your cash, old established businesses are no longer immune from collapse and these are just the every day trends in the news.

This is a highly intelligent read but written for people who may not have the economics background or financial careers. There are serious trends which show the cycles of the economy or maybe even of civilisations, but also the concrete end points which tell us that we HAVE to do things. At what point do we realise that an alternate energy source is realistic? How far can technology go? What about the countries that are getting brighter but draining the minds of other nations?

If this book will do one thing, it will make you think. This is not propaganda but a balanced write up of the various one way streets and roundabouts of history. There doesn't seem to be a single winning list of what you have to do but certainly a lot of data that tells you what to watch out for. The author lists 20 factors that effect the balance of how civilisations function. Is this book going to make you a smarter investor? Not so sure that the message is that focused, the impacts of how supertrends work is bigger than that.
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By R. Patel TOP 1000 REVIEWER on 20 Mar. 2012
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
As with any investing book you take what you want and leave the rest behind. Yes, history does repeat itself, it's just the nature of the beast. However, not everything goes according to plan. The strategies held within this book are mostly past case studies, some of them you will probably heard of or know others you may not.
In investing they see inestment as cyclical as in the peaks and troughs. There are bear and bull markets and it's a matter of time to judge when the best time is to investment and hopefully make good money and also when to pull out. However, even seasoned investors make mistake a couple of million loss for a multi billionaire with a portfolio of £2billion is nothing however, for a normal person it could be catastrophic.

It does inform you to not place all your eggs in one basket, but that is common sense. However, the markets are changing and no one can predict the future, caution is a must and lets be honest this game is not for everyone.

If your a risk taker then you follow some the strategies you can follow and hopefully come out clean, but others you may just regret taking.

Its an open debate, but like everything it is also about luck some have a heap load of it and others just don't.
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By Tan y ddraig TOP 500 REVIEWER on 15 Mar. 2012
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
As a seasoned investor this represents an interesting and well informed insight into the world of investment and future trends. As mentioned in some of the more technical reviews it does not take into account the importance of materials science and carbon based nanotech as the next goldrush and the unshakeable credo in the banking system is a little hard to swallow, given what that industry has done to the world since its publication. It's not an easy-going read and may be a little technical for the lay investor, but nonetheless would be a worthy reference for those with a budding interest, whether it will make you a 'winner' and rich beyond your wildest dreams is highly speculative.
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By litlight VINE VOICE on 18 Mar. 2011
Format: Hardcover
The book is full of extrapolations and ideas that have already been discussed a lot. Sure, history repeats, and going over and over the same thing under different plastic cover has its place, but I just find very little value here. Besides, some of the ideas mentioned here are already out of date and both investment and political community moved on. The writer likes the idea that there will be only 2 super powers in the future: one where he himself belongs - Anglo-Saxon (a bit of self promotion won't hurt), and the second one - China, (kinda have to insert something obvious in for credibility, something everyone else might agree upon). The real world, outside the world that this author is trying to describe is talking about multi-polar world instead. In the multi polar world there will be many regional powers each with its unique qualities. This multi polar world is already here in fact, but the writer is perhaps a little behind times. The author also believes that banking and finance is the best thing since sliced bread, failing to realise that this specific industry is a product which lives off other industries and services. Banking in many ways should be the same utility type service as water supply or electricity. It simply needs to deal with distribution of tokens that represent value for exchange purposes. Instead society, at least in the west, is in the deep crisis created by the very bankers who drive economy to the ground through gambling, demand extortionate salaries 100 and 1000 times more than doctors, nurses, teachers, all vital jobs that do in fact keep our world together. If this is not parasitical, then what is? The author of this book says, banks should spin their "story" more. It is because there is not enough banking spin out there, apparently.
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