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Super Pumped: The Battle for Uber Hardcover – 3 Sept. 2019
| Mike Isaac (Author) See search results for this author |
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A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era.
"Mike Isaac reveals the toe-curling tale of how Travis Kalanick drove a revolutionary taxi app to global success and the brink." - The Sunday Times
In June 2017, Travis Kalanick, the CEO of Uber, was ousted in a boardroom coup that capped a brutal year for the transportation giant. Uber had catapulted to the top of the tech world yet for many came to symbolise everything wrong with Silicon Valley. In the tradition of Brad Stone's Everything Store and John Carreyrou's Bad Blood, award-winning investigative reporter Mike Isaac's Super Pumped delivers a gripping account of Uber's rapid rise, its pitched battles with taxi unions and drivers, the company's toxic internal culture and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance.
Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth and bad behaviour, that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.
- Print length320 pages
- LanguageEnglish
- PublisherW. W. Norton & Company
- Publication date3 Sept. 2019
- Dimensions16.51 x 3.3 x 24.38 cm
- ISBN-100393652246
- ISBN-13978-0393652246
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Product description
Review
The first thing to know about Mike Isaac's new book is that it's wildly entertaining. But it's also a very important read, because Isaac shows how Uber's messy inner workings and dramatic power struggles have made a company that, for better and worse, is now part of the fabric of modern life. --Bethany McLean, author of The Smartest Guys in the Room
A gripping, masterfully reported book that offers an essential window into what can go wrong with Silicon Valley's growth-at-any-cost culture. --Sheelah Kolhatkar, author of Black Edge
About the Author
Product details
- Publisher : W. W. Norton & Company; 1st edition (3 Sept. 2019)
- Language : English
- Hardcover : 320 pages
- ISBN-10 : 0393652246
- ISBN-13 : 978-0393652246
- Dimensions : 16.51 x 3.3 x 24.38 cm
- Best Sellers Rank: 102,360 in Books (See Top 100 in Books)
- 83 in Transportation Industry
- 208 in Company Histories
- 641 in Business & Economic History
- Customer reviews:
About the author

Mike Isaac is a technology reporter at the New York Times whose Uber coverage won the Gerald Loeb Award for distinguished business reporting. He writes frequently about Uber, Facebook and other Silicon Valley giants for the Times, and appears often on CNBC and MSNBC. He lives in San Francisco, California.
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Shoe Dog (Nike) – Phil Knight
Super Pumped (Uber) – Mike Isaac
That will never work (Netflix) – Mark Randolph
The Airbnb story – Leigh Gallagher
I would rank it at #2. A very engaging read from an author who clearly had the inside track. A bit odd that it finished at 80% read and then went on for an Epilogue, a Postscript and then notes to the Postscript. My only other criticism is that I did not need the childhood and high school background to many of the secondary characters.







