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Super Pumped: The Battle for Uber Hardcover – 3 Sept. 2019
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Review
The tale of Uber, the queen of the so-called 'unicorns, ' is a parable about power--and the lengths to which some startup founders will go to amass it and hold onto it. Aside from being a delicious read, Mike Isaac's account is also teeming with new revelations that will shock and outrage you.--John Carreyrou, author of Bad Blood<br \><br \>Travis Kalanick changed an entire industry, made billions of dollars, and made a company into a verb, and he did so by destroying anything and anyone who stepped in his way. A riveting read about bro culture gone awry.--Nick Bilton, special correspondent, Vanity Fair<br \><br \>A detailed, unsparing account of entrepreneurial arrogance, breathtaking excess, and cutthroat competition at one of the tech industry's most vaunted, loathed, and socially transformative companies. In tracking Uber's turbulent trajectory and Kalanick's eventual fall from grace, Mike Isaac illuminates--and indicts--some of the business practices, cultural values, and mythologies shaping our new social infrastructure. --Anna Wiener, author of Uncanny Valley
The first thing to know about Mike Isaac's new book is that it's wildly entertaining. But it's also a very important read, because Isaac shows how Uber's messy inner workings and dramatic power struggles have made a company that, for better and worse, is now part of the fabric of modern life. --Bethany McLean, author of The Smartest Guys in the Room
A gripping, masterfully reported book that offers an essential window into what can go wrong with Silicon Valley's growth-at-any-cost culture. --Sheelah Kolhatkar, author of Black Edge
The first thing to know about Mike Isaac's new book is that it's wildly entertaining. But it's also a very important read, because Isaac shows how Uber's messy inner workings and dramatic power struggles have made a company that, for better and worse, is now part of the fabric of modern life. --Bethany McLean, author of The Smartest Guys in the Room
A gripping, masterfully reported book that offers an essential window into what can go wrong with Silicon Valley's growth-at-any-cost culture. --Sheelah Kolhatkar, author of Black Edge
About the Author
Mike Isaac is a technology reporter at the New York Times whose Uber coverage won the Gerald Loeb Award for distinguished business reporting. He runs the weekly technology newsletter Bits with Farhad Manjoo, and appears often on MSNBC. He lives in San Francisco, California.











