Super Normal: Sensations of the Ordinary Paperback – Illustrated, 1 Apr 2007
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Most Helpful Customer Reviews on Amazon.com (beta)
It is a tribute to some of the objects that make our life better without screaming out loud. There are about 200 objects created by various well-known designers and not. The objects are mostly European and Japanese and were selected by Morrison and Fukasawa.
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1) The photos of each product were not taking specifically for this book, so in some cases, you don't see any detail of the product they are talking about! It seems as though the photos were taken at their exhibit, and reused for the book. Many of the photos are of multiple products grouped together (as they were in their gallery/exhibition), and are out of focus. How are we supposed to learn from the product design if we can't actually see the product?
2) The products that they deem "super normal" have seemingly zero reasoning or research behind them. With explanations like: "A table, looking like what anyone might draw - four legs, one at each corner, straight and square and nothing unexpected except the thinness of the top, which defies our expectations of what would be strong enough to do the job. So the table becomes a live presence in a way that other tables do not. A high performance super-table." I have no idea why it is super normal.
What other tables were considered? How does this table specifically improve on other past tables? There is absolutely no reasoning here. With descriptions like that - one cannot learn anything about the "super normal" philosophy.
I cannot believe that the authors, who believe in quality, fine detail, and utility would publish this. It is one of the most useless books i've ever read due to its lack of quality photography, reasoning and explanation.
While the topic / design theory may sound interesting, you're better off reading about the topic online than paying 25 dollars for this book.
and the rest is known for decades, applied quite often in many areas and businesses on this planet.