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|Print List Price:||£9.99|
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Super Mario: How Nintendo Conquered America Kindle Edition
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Throughout the whole book, the author refers to the Japanese NES as the Famicon, but it is called the Famicom! For a book charting a company, it should really get the product names correct.
There are many other mistakes, such as using the number 0 instead of the letter o, using a person's name twice in one sentence and spelling it wrong one of these times, and at one point the book talks about the company Phillips but then starts calling them Panasonic! Things like this make parts of the book hard to read and will have you reading a page over to try and work out if you have lost the narrative at some point.
Also the authors use of brackets and commas to go into a tangent is not always elegant and you may find yourself again needing to re-read a section to get back on track from the tangential information.
That said, if you are interested in video game history, the book is well worth reading.
That said, really enjoyable read and I devoured it in a matter of hours, and would easily recommend to anyone who is a gaming fan.
Theres a few issues I have with it. Firstly I understand the book is called 'How Nintendo Conquered America'; yet I would have enjoyed a more comprehensive examination of Nintendo's European success, not simply America and Japan. This book covers Japan and North America extensively, yet I would have liked some more research into other regions, especially Europe. The other thing is that this book is simply black and white text. I would have also liked the option of a fully coloured hardback edition. For a book like this, I felt that text alone dosen't do the narrative justice. I would have loved to have seen pictures of Super Mario Bros. 3 super smash launch around the world, or images of Nintendos' consoles innards. The author describes hardware specifications at some points, yet without images its difficult to contextualise what he means. For example he explains that the console nomenclature (bits) refers to an exponential output in power, not cardinal. Thus I would have liked maybe a few diagrams to demonstrate this point more clearly.
Aside from that, I would say this is geared to anyone with an interest in the history of the games industry. However... To me this isn't just a book about Nintendo. Its a book that delves into the resilience of the human spirit. I felt very emotional at points in the book reading about how the team at Nintendo defied all expectations. How every failure made them stronger. Theres one point in the book the author describes the launch of the original NES console. The president of Nintendo (at the time) took one gamble... he decided to pack Super Mario Bros. with every NES console. It was his ace in the hole. It was magic to read about these pivotal moments in Nintendo's history, where one wrong move could make or break the company. This book is excellent. The only reason I awarded 4 stars is because its not enough, this story deserves photos and full colour in hardback, but for £7 the paperback is definitely a worthwhile read.
Crammed with interesting anecdotes and tidbits about the company without the nitty gritty of company politics (Nintendo has had its share after all) this book is a great nostalgic trip down memory lane for older readers and a powerful reminder how important gaming culture was/ is and will be.
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