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Successful Telephone Selling in the 90's Paperback – 1 Oct 1991

4.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 207 pages
  • Publisher: HarperBusiness; Reprint edition (Oct. 1991)
  • Language: English
  • ISBN-10: 006096491X
  • ISBN-13: 978-0060964917
  • Product Dimensions: 13.5 x 1.1 x 20.3 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,077,281 in Books (See Top 100 in Books)

Product Description

Successful Telephone Selling in the 90's

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Top Customer Reviews

Format: Paperback Verified Purchase
Excellent book. Main information is as valid now as it was then.
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Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars 13 reviews
10 of 11 people found the following review helpful
5.0 out of 5 stars The foundation of Lehman Brothers Sales System 7 Mar. 2001
By Terrence Boylan Jr. - Published on
Format: Paperback
I read this book when I was 20 as a cold-caller with Lehman Brothers. Marty was one of their most successful stockbrokers ever. The idea and techniques disclosed in this book are invaluable to anyone interested in effective telephone technique. It deals largely with the much needed professionalism within sales. I highly recommend it.
2 of 2 people found the following review helpful
3.0 out of 5 stars Salesperson 101 18 Oct. 2012
By Jimmy Blevins - Published on
Format: Paperback Verified Purchase
Well, cold-calling is pretty much dead. But this is THE textbook for the ONE-CALL CLOSE. When I was selling penny-stocks back in the eighties the techniques in the book netted me thousands of dollars. Worthwhile if you are seriously into sales. Lots of pearls in there. You DO want to make more money, don't you!? LMFAF
1 of 1 people found the following review helpful
4.0 out of 5 stars Good read, information is relevant in 2013 9 Feb. 2013
By matthew grommesh - Published on
Format: Paperback
Since the 90's telephone sales and appointment setting have become much much harder because of regulation and the general opinion of salespeople and tele-sales.

The book covers a lot of the good points of selling, cold calling, and some conversational skills. If you have a few extra bucks and need some pointers on the phone that you don't get through hard hard work, I'd recommend picking up the book.
1 of 1 people found the following review helpful
3.0 out of 5 stars Beware 22 April 2013
By Nathanael Urie - Published on
Format: Paperback Verified Purchase
Beware that most of what is in this book is already in "Successful Telephone Selling from the 80's." Buy one or the other. I bought both and wasted a lot of money. You can get everything in this book from the 80's telephone book for a lot cheaper. Try one penny compared to $30 for this one. Just think about it.
1 of 1 people found the following review helpful
5.0 out of 5 stars a must read 4 Nov. 2013
By grumpy old man - Published on
Format: Paperback Verified Purchase
this book is a clasic ...every new broker should read this ..and every seasoned broker should re read this ...
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